About

Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before. We help our clients become irresistible and irreplaceable, turning 180 degrees away from commodification to bolster pricing power. Team One has six North American offices, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York.

The chosen marketing partner of many of the world’s high-worth premium and luxury brands, agency clients include: Lexus, Lexus Dealer Association, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, The RealReal, Citi (Strata), Barclays, Wisk Aero, Metabo HPT, Hewlett-Packard Enterprises, The RealReal, Vuori, and KB Home.

Team One has unique knowledge of affluent and UHNW consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent Collective study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location.

Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future.

Agency capabilities include building brand worlds, creative, brand strategy, website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production.
Clients benefit from our investment in innovation: Our Global Affluent Tribe study provides us with a deep, global knowledge of modern affluent consumers, their values, motivations and aspirations. Our Legacy Lab consultancy provides premium brand leaders with the tools to leverage their heritage and innovate for the future. Team One’s digital group drives E-commerce through hyper-targeting consumers with personalized messaging at scale, and enables our clients to stay ahead of technological innovation through on-site VR/AR and Ai labs.

Founded in 1987, Team One has 400+ employees based across six North American offices, Los Angeles, New York, Dallas, Chicago, Atlanta and Washington, D.C. Visit Team One at www.TeamOne-USA.com, or follow us on Twitter at @TeamOneUSA.