There are plenty of awards out there for brands and advertisers, but the new The Legacy Lab Honors could hold a special place in the awards world. The annual peer-voted program has been launched by The Legacy Lab, Team One’s thought leadership platform and consultancy, to recognize leaders of brands that are making a lasting difference in the world.
The Drum, 11/23/2016
Following a pitch process, Team One was awarded work for Dacor, a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances.
Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.
|Client||Start Year||End Year|
|Lexus Dealer Association||1987||Current|
|Icelandic Glacial Water||2011||Current|
|Solid Energy Systems||2017||Current|
Team One is Publicis Groupe's expert Premium brand agency helping brands like Lexus, Marriott (The Ritz-Carlton, St. Regis), Samsung (Dacor, Harman), Expedia, HSBC, PIMCO, and Icelandic Glacial Water command premium pricing from mass-affluent consumer audiences of 100k+ HHI.
Clients benefit from our investment in innovation: Our Global Affluent Tribe study provides us with a deep, global knowledge of modern affluent consumers, their values, motivations and aspirations. Our Legacy Lab consultancy provides premium brand leaders with the tools to leverage their heritage and innovate for the future. Team One’s digital group drives E-commerce through hyper-targeting consumers with personalized messaging at scale, and enables our clients to stay ahead of technological innovation through on-site VR/AR and Ai labs.
Founded in 1987, Team One has 400+ employees based across six North American offices, Los Angeles, New York, Dallas, Chicago, Atlanta and Washington, D.C. Visit Team One at www.TeamOne-USA.com, or follow us on Twitter at @TeamOneUSA.
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