Creative

Cases

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Clients

Client Start Year End Year
Nutella 2019 2020
The Walt Disney Company 2015 Current
Applegate 2019 Current
ACT 2020 Current
IcyHot / Aspercreme 2020 Current
Gold Bond 2020 Current
Sanofi 2020 Current
Universal Nutrition 2021 Current
Twining's North America 2018 Current
Gold Bond 2019 Current

About

Terri & Sandy is an independent, certified women-owned communications agency in NYC whose mission is to bring clients big agency expertise faster, smarter and more cost-effectively. The agency was founded by Terri Meyer and Sandy Greenberg, who bring over 20 years of big agency expertise to our company.

In 12 years, Terri & Sandy has built a client roster that includes many of the most esteemed companies in the world, including The Walt Disney Company, Sanofi, Applegate, Ferrero Rocher, Nutella and more.

Our strategic capabilities include brand positioning, brand strategy, concept development, new product ideation, research planning & execution and creative strategy development.

From a creative standpoint, we develop integrated communications ideas (Big Ideas) that we execute across all media channels (TV, print, OOH, mobile, digital/social).

In 2020, we were named the most effective independent agency in North America by the Effie organization. And in 2017, Ad Age named us the Small Agency of the Year.

People

  • Terri Meyer

    Terri Meyer

    Co-Founder and CEO

    After 25 years on Madison Avenue, Executive Creative Directors Terri Meyer and Sandy Greenberg left the big agency world with a fervent mission: To bring Big Ideas to clients in faster, smarter, more efficient ways. Together, Terri and Sandy have built brands for Mars, Kraft, Nestle, Campbell’s, Starbucks, and Time Inc.—many of the largest companies in the world. Yet their two names guarantee a level of personal service and a passion rarely found in today’s advertising world. Ask clients about Terri and Sandy and you will hear about their reputation for achieving startling success in the marketplace. While at FCB, for instance, they spearheaded the Oreo campaign “Milk’s Favorite Cookie,” which led to eight spots on Ad Age’s list of the Top Ten Most-Liked commercials of the month, an outdoor installation that made headlines in The New York Times, and a social media campaign that helped propel Oreo to the number two brand on Facebook. “Milk’s Favorite Cookie” was twice-named Kraft’s most successful global advertising campaign. At their agency, Terri & Sandy, the two have continued to forge great success on behalf of esteemed clients like Gerber, Disney, GSK, People Magazine, Freshpet, BJ’s Wholesale Club, Hain Celestial, Avon and Peeps marshmallow candy. In fact, Terri & Sandy was named the fourth Most Effective Independent Agency in North America by the Effie Awards in 2016 and Ad Age’s Small Agency of the Year Northeast Gold in 2015. Most recently, Terri & Sandy was awarded Ad Age’s top honor, Small Agency of the Year Gold for 2017. Over their careers, Terri and Sandy have won virtually every industry award, including eight Effies for marketing effectiveness. They also garnered the #2 spot on the Olympics for Oreo and the #9 spot on the Super Bowl for Planters. Their work has been featured on TBS Funniest Commercials, Conan, CNN, The View, Fox News, Access Hollywood, and Today.
  • Sandy Greenberg

    Sandy Greenberg

    Co-Founder and CEO

    After 25 years on Madison Avenue, Executive Creative Directors Terri Meyer and Sandy Greenberg left the big agency world with a fervent mission: To bring Big Ideas to clients in faster, smarter, more efficient ways. Together, Terri and Sandy have built brands for Mars, Kraft, Nestle, Campbell’s, Starbucks, and Time Inc.—many of the largest companies in the world. Yet their two names guarantee a level of personal service and a passion rarely found in today’s advertising world. Ask clients about Terri and Sandy and you will hear about their reputation for achieving startling success in the marketplace. While at FCB, for instance, they spearheaded the Oreo campaign “Milk’s Favorite Cookie,” which led to eight spots on Ad Age’s list of the Top Ten Most-Liked commercials of the month, an outdoor installation that made headlines in The New York Times, and a social media campaign that helped propel Oreo to the number two brand on Facebook. “Milk’s Favorite Cookie” was twice-named Kraft’s most successful global advertising campaign. At their agency, Terri & Sandy, the two have continued to forge great success on behalf of esteemed clients like Gerber, Disney, GSK, People Magazine, Freshpet, BJ’s Wholesale Club, Hain Celestial, Avon and Peeps marshmallow candy. In fact, Terri & Sandy was named the fourth Most Effective Independent Agency in North America by the Effie Awards in 2016 and Ad Age’s Small Agency of the Year Northeast Gold in 2015. Most recently, Terri & Sandy was awarded Ad Age’s top honor, Small Agency of the Year Gold for 2017. Over their careers, Terri and Sandy have won virtually every industry award, including eight Effies for marketing effectiveness. They also garnered the #2 spot on the Olympics for Oreo and the #9 spot on the Super Bowl for Planters. Their work has been featured on TBS Funniest Commercials, Conan, CNN, The View, Fox News, Access Hollywood, and Today.
  • Tony Scopellito

    Tony Scopellito

    Managing Director

    Tony loves selling things. When he was a kid, he sold the other kids everything from plastic army men to tennis balls he fished out of the sewer. At some point, the light bulb went off and he realized he could do that for a living. And he has. Tony has spent over 20 years in account management at major ad agencies such as DMB&B, Lowe and FCB. And he’s had the opportunity to sell stuff that’s far more interesting than soggy tennis balls, working for clients such as Philips, Colgate-Palmolive, Mars, P&G, Starbucks, Gerber and many others. At FCB, Tony was the EVP, Global Account Director on the Kraft Foods business, running the second largest account at the agency. It was there that he met Terri and Sandy. And together they sold lots and lots of Oreos, Fig Newtons, Jell-O, Chips Ahoy! and Planters nuts. Tony recently spent a five-year stint as a Global Marketing Director at GSK Consumer Healthcare. For their Respiratory Health group, Tony launched several successful new products under their Breathe Right brand, and helped Breathe Right win a Bronze Lion at Cannes for its integrated sponsorship of California Chrome’s bid for horse racing’s Triple Crown. Tony also helped lead GSK’s Smoker’s Health team, running the marketing programs for Nicorette, NicoDerm and Niquitin brands. He developed key elements of the brand’s digital behavioral support program, and created the company’s first-ever mobile app to help people quit smoking. His efforts help reverse several years of declining sales for the GSK brands. Now Tony is back selling things at Terri & Sandy, and he feels like a kid again.
  • Tracy Chapman

    Tracy Chapman

    Director of Strategic Planning

    For over 20 years, Tracy Chapman has worked with companies to help them tell their brand stories. Explorer, mentor, and strategist, she listens with her head and heart and has the ability to understand human behavior, harness insight, and apply it to strategic development that drives breakthrough creative and positive business impact. In her most recent role as Vice President of Insights at Everyday Health, Tracy led a team of highly trained strategists to provide deep immersion and intelligence into the health and wellness journeys of people, patients, and health professionals. Using Big Data analysis and primary research, she spearheaded numerous projects to drive product and communication strategies in key therapeutic areas (diabetes, obesity, rheumatoid arthritis, psoriasis, HCV, AFib, multiple sclerosis, Low T, etc.) and conducted proprietary research for client partners like Amgen, Regeneron, Abbvie, Jannsen, Allergan, and The Global Wellness Institute. Before joining Everyday Health, Tracy was a principal at Just Ask a Woman, a strategic consultancy specializing in marketing to women. She helped shape brand platforms and messaging for esteemed clients such as GSK, Ethicon, Kellogg’s, Pepsi, and Ikea. Proving that life comes full circle, Tracy started her career at FCB, where she worked with Terri and Sandy on an award-winning campaign to prevent handgun violence in America. Tracy was also intrinsic to the implementation of Mind &Mood™, a proprietary research process to uncover gut-level customer insights and creative triggers. Tracy and her husband Dave, along with their two kids, Hannah and Mara, live in Port Washington, New York. When she’s not uncovering insights or writing books, she loves to sail, travel and ski.
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