We’re Ampersand, a fiercely independent full-service boutique branding-agency located in the heart of Austin, Texas. The agency specializes in helping brands find their most advantageous position and purpose—their truth—and sharing that truth with the world. Core capabilities include advertising, branding, strategy, media, digital and social. Founded by lead strategists, Cindy and Jeff Montgomery, the agency & its Dynamic Insight process, were born in strategy, and fueled by creativity. It’s the intersection of these two things that have made Ampersand a trusted partner of some of the most beloved brands out there.

  • Cindy  Montgomery

    Cindy Montgomery


  • Jeff Montgomery

    Jeff Montgomery


  • Nicole Labadie Walker

    Nicole Labadie Walker

    VP, Account Service

    As VP, account service, Nicole is in a new agency role created to add additional depth and diversity to the leadership team as the agency prepares for growth. With a diverse and deep background in branding, advertising and shopper marketing, Nicole has developed significant experience in building agency-client relationships, an unparalleled business acumen and a results-oriented mindset. She works closely with Ampersand partners, Cindy and Jeff Montgomery, to further advance agency operations and processes in anticipation of future growth. Walker joins Ampersand after spending a little over a year on the client-side at Austin-based tech start-up Tabbed Out where she was VP, marketing. Prior to Tabbed Out, Walker spent 15 plus years at national agencies such as Saatchi & Saatchi X, Leo Burnett and TPN in the New York, San Francisco and Chicago markets, where she was instrumental in developing several award-winning national campaigns for major clients such as AT&T, Jockey, and The Clorox Company, to name a few.