We bee-lieve (pun intended) in the power of ideas.
And that the right idea can turn a challenge into a chance; an obstacle into an opportunity. We believe in inventing what’s right. Right for the client, the customer and, whenever possible, right for the world.
We are independent ─ a full service agency that is 100% owned and operated by 6 working partners.
We are strategic. We're in it for the long haul. We dig deeper to uncover our clients' core values. We're not afraid to get our hands dirty. The dirtier the better ─ that's when we dig up the most valuable insights.
Our work works. It gets noticed, it gets talked about, it creates brand love and loyalty. And yes, it makes our clients successful.
Partner/Managing DirectorTrent is the partner responsible for the operation and profitability of Hive Toronto, as well as being senior client counsel on all business. Prior to joining the Hive, Trent spent three years as an Associate Partner at Grip Ltd, where he was responsible for managing all aspects of the Labatt’s Breweries business on all of their brands from Stella Artois to Bud Light. Before that, he held senior positions at Saatchi & Saatchi, FCB, and Lowe Roche, working across a range of industries including pet foods, pizza and personal finance. Trent also spent two years at Bell Canada, managing their retail advertising. As a Brit, hockey is simply not his game – but a total love of all sports is. Trent’s Hockey career reached its zenith, as assistant coach on his kids U10 hockey team, despite barely being able to stand up on a pair of skates. Although now being in the ‘Masters’ category, Trent still competes in triathlons and has ridden his bike across Spain and Italy the last two summers. He also snowboards and plays soccer on winter and summer weekends respectively. That love of sports extends to complete TV fandom of all sports, especially hockey, where his adopted hometown Leafs are finally going to win the Cup this year – right?
Partner/Chief Creative OfficerA towering figure (he’s literally 6’ 4”) in the biz, our VP Chief Creative Officer sets the creative bar high and ensures that brands stay ahead in this constantly changing world.
Director of PlanningAs Director of Planning at The Hive Sarah works across a range clients from CPG to Government to Sports and Entertainment including OLG, PRO•LINE, McCain, Coke and Mondelez. No matter the client or audience, Sarah brings her experience working across multiple marketing disciplines to seek out the core insight that makes a brand relevant to the target and then works to find the best way to tell that story. Before joining The Hive Sarah worked with major global brands such as Nike Ray-Ban, Persol, Dove and Motorola. Sarah spent many an early morning in hockey arenas in and around Mississauga, and many tournament road trips across Ontario and upstate New York, as her brother played all the way to Junior A. It’s been a while since she’s stepped foot in a local arena but that’s about to change having just purchased a pair of CCM skates for her daughter’s first skating lesson. Time to find out if the hot chocolate still tastes the same.
Business DirectorCameron is an experienced account leader with an extensive background working with CPG, retail, and sports and entertainment clients. At the Hive he immersed in the world of sports by leading both the PRO•LINE and Edmonton Eskimos accounts. In his personal time he clings to long-lost sporting glory by competing in several triathlons every year. Prior to the Hive he spent 6 years at JWT where he managed Tim Hortons brand equity and coffee campaigns, and activated brand partnerships with the CTV Olympic broadcast and numerous NHL teams. He started his career in sponsorship at the Canadian Football League and is still the commissioner of a highly competitive CFL fantasy league.