Beauty brands and retailers are navigating how heightened levels of hygiene could work in tandem with the traditional “human touch” at the counter. While social distancing mandates mean digital solutions like AR-powered mirrors continue to be top-of-mind, industry advisors are looking at ways to retain the familiar in-store experience, and ensure shoppers can still try-out formulas on their skin through sampling innovations and guided self-application consultations.
The new unit is tailored to address rapid changes in shopper behavior both online and physical as state and local authorities begin to ease shutdown restrictions.
Media Post, 05/05/2020
Integer took home two silvers at the ANA’s 37th Annual Reggie Awards for: Innovative Commerce Marketing Campaigns – “Walmart Snickers Microgifting,” Mars Wrigley & Integer/TBWA – SILVER Shopper Marketing or Retailer-Specific Marketing Campaigns – “Snickers World Wrestling Entertainment at Dollar General,” Mars Wrigley Confections & Integer/TBWA Congratulations to our Mars Wrigley Snickers teams!
The Integer Group®, 05/04/2020
Nicole Souza, speaks on the surprising changes she has seen as clients are shifting their investments and the secret sauce they use to create opportunities
|Client||Start Year||End Year|
|Mars Wrigley Confectionery||2015||Current|
|Mars Chocolate North America||2016||Current|
|Procter & Gamble||1998||Current|
|Red Robin Gourmet Burgers||2013||Current|
The Integer Group® is the world's leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive transaction. Through Retail Marketing, eCommerce, Brand Communications, Media & Connections, and Data & Analytics, we accelerate conversion and build a brand's lifetime bond with its consumers. It's what we call living at the Intersection of Branding and Selling®.
A key member of Omnicom Group Inc. and the commerce arm of TBWA\Worldwide, The Integer Group has more than 1,100 associates in 22 offices around the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group’s clients include AT&T, FedEx, Mars/Wrigley, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.
Our US office locations include: Bentonville, Chicago, Dallas, Denver (HQ), Des Moines, Los Angeles and New York.
EVP, Growth & Marketing
President, Integer Dallas, Integer LA
President, Integer Denver, Integer Chicago, Integer Bentonville
President, Integer New York
SVP, Head of Media