About

We are an independent, woman-owned, full-service marketing agency based in Red Bank, NJ. We were established in 1988 and became a WBENC certified women-owned business in 2017. We’re grateful that we get to do what we love, every single day. We build memorable brands through brand strategy, research, campaign ideation & execution, content creation, media strategy, and so much more.

Strategy First: Sawtooth is a strategy first, results-driven marketing company. We believe that everything we plan, create, and recommend should ladder up to solid business objectives. That means we need to deeply understand your business objectives and to create smart marketing plans and exciting content that will make your brand or organization stronger and more successful than it was before us. We are a nimble team of smart strategists, data scientists, and content creators that will do whatever it takes to meet your objectives. We are the perfect partner for a brand that wants a truly strategic, integrated and efficient marketing plan that delivers results.

I-Factor®, our AI-Powered Research and Analytics Platform: I-Factor® is our proprietary digital research tool. We designed it to help brands understand today’s complex consumers and media landscape. It lets us quantify the strength of the relationship between brands/organizations and consumers in a way that has never been done with traditional research. It marries rich emotional insight with real quantifiable data. Our I-Factor® platform is a research tool that can help predict how likely consumers are to recommend or use a product, service, or brand. And understand brand perceptions and competition.

Big Ideas That Differentiate Brands: Our single-minded focus is on making brands Irresistible to their consumers. That means we need to have an incredibly deep understanding of our consumer’s preferences, their needs and what drives their behavior. That understanding leads us to big ideas that deeply connect with consumers and differentiate brands and businesses across touchpoints. You’ll see this in examples of our work.