Creative
Frigidaire "Daire to Expect More"
Frigidaire
Napa Auto Parts
Napa Auto Parts
Char-Broil
P&G
Cases
News
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Movers & Shakers: NCMEC, Sephora, Puma and more
The Variable is partnering with Advertising Week and Kevin Bacon’s nonprofit, SixDegrees.org, on Purpose, Produced—a new initiative that pairs agencies with nonprofits to create pro-bono campaigns. As part of the program, The Variable will team up with Trauma Intervention Programs (TIP) to develop a bespoke creative strategy and supporting promotional materials that elevate TIP’s mission and impact.
The Campaign, 07/03/2025
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The Drum Awards for Marketing Americas 2025 - Winners Revealed
The Variable wins GOLD in Healthcare & Pharma category for 'Serious Foreplay' campaign for Fuck Cancer.
The Drum, 06/13/2025
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The O-Shaped Employee: Why Curiosity Is The Only Skill That Matters
It's called rapidskilling: Inhale knowledge, weaponize it, discard when commoditized, repeat.
MediaPost, 06/04/2025
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Frigidaire Unveils New Ad Campaign Honoring Over 100 Years of Innovation
In an industry chasing tech for tech’s sake, The Variable helped Frigidaire reclaim what real innovation looks like. For 100 years, Frigidaire has quietly led the way with practical solutions built for real life, not showroom sizzle. So to mark their centennial, we didn’t invent some flashy future. We doubled down on what’s always made them essential — innovation that actually makes your life easier.
PR Newswire, 04/14/2025
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Gen Z’s Confidence Is Good for Business | LBBOnline
The Variable's senior account executive, Kennedy Dorta, on how Gen Z professionals can build and express confidence in the workplace—and why supportive environments are essential to that growth
Little Black Book, 05/16/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Thorogood Boots | 2025 | Current |
| Liquid Death | 2024 | Current |
| Hannaford Supermarkets | 2024 | Current |
| Whole Earth Brands | 2024 | Current |
| Allegacy Federal Credit Union | 2023 | Current |
| Napa Auto Parts | 2021 | Current |
| Frigidaire | 2019 | Current |
| Electrolux | 2019 | Current |
| Char-Broil | 2019 | Current |
| P&G | 2019 | 2024 |
About
We are The Different Agency.
Today's consumers are overwhelmed and indifferent. Companies that understand this don't waste their time communicating their sameness. They speak different. Successful companies find or create their differentiated right to win, and they amplify it. The data shows that differentiated companies are four times more likely to grow. And the new definition of insanity has become doing the same thing that everyone else is doing and expecting to gain share.
Being different, contrary to the opinion of some, is the least risky thing a business can do. As Jeff Bezos said in his very last letter to shareholders, “Differentiation is survival.”
We firmly believe that the future isn’t inevitable; it’s inventable. And through a mix of Business Development, Strategy, Creativity, and Data, we work to build this future alongside our clients, including the likes of P&G, Nestle, NAPA Auto Parts, BASF, Novo, and Genie, to push boundaries and set new benchmarks.
Our approach and our dedication to excellence have earned us significant recognition for both creativity and innovation, including being honored as Ad Age Small Agency of the Year four times and being named among Fast Company’s Best Workplaces for Innovators three times.
People
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Matt Cook
SVP, Group Creative Director
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Caroline Moncure
Chief Client Officer
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Joe Parrish
Chief Creative Officer
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Courtney Lewis
Chief Marketing Officer
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Jodi Heelan
President & Partner