• Movers & Shakers: NCMEC, Sephora, Puma and more

    Movers & Shakers: NCMEC, Sephora, Puma and more

    The Variable is partnering with Advertising Week and Kevin Bacon’s nonprofit, SixDegrees.org, on Purpose, Produced—a new initiative that pairs agencies with nonprofits to create pro-bono campaigns. As part of the program, The Variable will team up with Trauma Intervention Programs (TIP) to develop a bespoke creative strategy and supporting promotional materials that elevate TIP’s mission and impact.

    The Campaign, 07/03/2025

  • The Drum Awards for Marketing Americas 2025 - Winners Revealed

    The Drum Awards for Marketing Americas 2025 - Winners Revealed

    The Variable wins GOLD in Healthcare & Pharma category for 'Serious Foreplay' campaign for Fuck Cancer.

    The Drum, 06/13/2025

  • The O-Shaped Employee: Why Curiosity Is The Only Skill That Matters

    The O-Shaped Employee: Why Curiosity Is The Only Skill That Matters

    It's called rapidskilling: Inhale knowledge, weaponize it, discard when commoditized, repeat.

    MediaPost, 06/04/2025

  • Frigidaire Unveils New Ad Campaign Honoring Over 100 Years of Innovation

    Frigidaire Unveils New Ad Campaign Honoring Over 100 Years of Innovation

    In an industry chasing tech for tech’s sake, The Variable helped Frigidaire reclaim what real innovation looks like. For 100 years, Frigidaire has quietly led the way with practical solutions built for real life, not showroom sizzle. So to mark their centennial, we didn’t invent some flashy future. We doubled down on what’s always made them essential — innovation that actually makes your life easier.

    PR Newswire, 04/14/2025

  • Gen Z’s Confidence Is Good for Business | LBBOnline

    Gen Z’s Confidence Is Good for Business | LBBOnline

    The Variable's senior account executive, Kennedy Dorta, on how Gen Z professionals can build and express confidence in the workplace—and why supportive environments are essential to that growth

    Little Black Book, 05/16/2025

Client Start Year End Year
Thorogood Boots 2025 Current
Liquid Death 2024 Current
Hannaford Supermarkets 2024 Current
Whole Earth Brands 2024 Current
Allegacy Federal Credit Union 2023 Current
Napa Auto Parts 2021 Current
Frigidaire 2019 Current
Electrolux 2019 Current
Char-Broil 2019 Current
P&G 2019 2024

We are The Different Agency.

Today's consumers are overwhelmed and indifferent. Companies that understand this don't waste their time communicating their sameness. They speak different. Successful companies find or create their differentiated right to win, and they amplify it. The data shows that differentiated companies are four times more likely to grow. And the new definition of insanity has become doing the same thing that everyone else is doing and expecting to gain share.

Being different, contrary to the opinion of some, is the least risky thing a business can do. As Jeff Bezos said in his very last letter to shareholders, “Differentiation is survival.”

We firmly believe that the future isn’t inevitable; it’s inventable. And through a mix of Business Development, Strategy, Creativity, and Data, we work to build this future alongside our clients, including the likes of P&G, Nestle, NAPA Auto Parts, BASF, Novo, and Genie, to push boundaries and set new benchmarks.

Our approach and our dedication to excellence have earned us significant recognition for both creativity and innovation, including being honored as Ad Age Small Agency of the Year four times and being named among Fast Company’s Best Workplaces for Innovators three times.

  • Matt Cook

    Matt Cook

    SVP, Group Creative Director

  • Caroline Moncure

    Caroline Moncure

    Chief Client Officer

  • Joe Parrish

    Joe Parrish

    Chief Creative Officer

  • Courtney Lewis

    Courtney Lewis

    Chief Marketing Officer

  • Jodi Heelan

    Jodi Heelan

    President & Partner

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