The Yaffe Group is an independent, full-service brand consulting, marketing and communications agency. We are strategically focused, data driven and performance obsessed. We immerse ourselves in executing a strong, positive performance in the marketplace. Performance that doesn't just differentiate our clients from their competition - but also elevates them above the sea of marketing and messaging sameness. The Yaffe Group delivers our clients an unshakable foundation for long-term growth and continued distinction among competition and their community. The difference and the success is in our approach we call Humanalytics. The Yaffe Group has developed and maintained the rigor and innovative outcomes that happen when we master the science of emotion. Humanalytics is the sweet spot between data analytics, predictive modeling, strategic insight and results-based creative. It's how we do what we do.