The Wall Street Journal launched a marketing campaign "Make Time" to gain wider readership amid severe competition in the business publication industry.
Will.i.am, the entrepreneur and member of The Black Eyed Peas, features in a global campaign for The Wall Street Journal. The campaign is called "make time" and was created by The & Partnership New York.
|Client||Start Year||End Year|
|Wall Street Journal||2014||Current|
|The Whitney Museum of American Art||2016||Current|
We created The&Partnership as a response to the rising frustration we heard from clients of the big network agencies. “My agency’s too slow.” “My partners don’t play well together. “ “They’re always fighting each other over who’s in charge, instead of focusing on my business.” And on and on.
What if we could create an integrated agency where there was only one incentive: the client’s business success? Where subject matter experts were all partners, with a shared bottom line, working together from day one? Where a fierce independence motivated the owners to be smarter, and a partnership with WPP provided clients with extraordinary scale and resources? Where a unique creative and production structure gave clients the quality we both wanted—within a faster and less expensive model?
The&Partnership delivers all those things, and more.
We were founded in 2001 as an advertising agency called CHI, and proudly became the fastest-growing, most awarded independent agency in the UK. But we always had this nagging thought that there was a better idea out there. So we morphed into The&Partnership in 2013. We’re doing even better work, and our clients get all the benefit.
CEO & Partner