Founded in 1954 in downtown San Diego, CA, Jerome’s is a furniture retailer that worked with Tinuiti to be proactive when addressing the current privacy headwinds and the challenge of retargeting past purchasers outside of cookie-based tactics. The client had a desire to reach past purchasers at scale through Paid Search, Paid Social, and OTT advertising for households who have cut the cord. Jerome’s Furniture experienced small audience sizes and low match rates when manually uploading CRM (Customer Relationship Management) files to various platforms across channels.