TOTH+Co is a branding and marketing company made up of creative, strategic thinkers with expertise in growing some of the most iconic fashion and lifestyle brands.

Boston-based with a worldly perspective, we consider ourselves the anti-fashion fashion agency. Using our collaborative Brand DNA® process, we consider consumer needs, cultural influences and brand expertise to reveal a brand's true DNA, which acts as a north star for its communications, activations and partnerships for years to come. Allowing it to stand out, resonate, and grow.

This formula led us to J.Crew, who we named and branded for our very first assignment 35 years ago. It also helped us grow Tommy Hilfiger 20x, quadrupled Wrangler’s annual net sales, and broke the $1B barrier for Coach.

We’re passionate about smart, beautiful brand work, and optimistic about what’s to come. And we’d love the chance to work with you.

  • Zack Toth

    Zack Toth


  • Simona Gaudio

    Simona Gaudio

    Managing Director