While holiday traditions may vary, one thing remains constant — the importance of being connected to loved ones. Cricket Wireless and TPN tapped into this insight to bring the ‘Joy of Connection’ campaign to life in over 5000 Cricket retail locations. Engaging holiday scenes with the brand’s colorful characters visually brought to life the benefits of each product, to help shoppers discover the many ways Cricket keeps them connected. And, to breakthrough the most competitive time period in wireless, “4 Unlimited Lines for $100” became the hottest deal of the season by truly delivering on keeping the whole family connected at a price the Cricket Shopper could smile about.