Traction was elected as SoDA’s newest member in the latest round of voting by their global membership. We are excited to be joining this select, invite-only group of digital innovators from around the world.
Traction, Adam Kleinberg, 02/07/2017
Once again, Traction is honored to be named a finalist for 2016 iMedia Small Agency of the Year. We are humbled and grateful, as this is our 4th year in a row to receive this honor!
Traction, Adam Kleinberg, 10/24/2016
|Client||Start Year||End Year|
|McCormick & Company||2017||Current|
|Riviana Foods (Ronzoni, Creamette, American Beauty Pasta)||2017||Current|
|CalFlowers (California Association of Flower Growers & Shippers)||2018||Current|
|Provident Credit Union||2018||Current|
|Bank of America||2008||2018|
Traction is a creative agency that is very good at uncovering insights about your customer and connecting them to the work we produce for your brand through branding, advertising and digital experiences.
Insights are critical for producing work that drives business results because today's customers are not just harder to reach, they are actively taking steps to ignore your marketing. Traction believes it’s the experience that matters—because to succeed, marketing has to give people an experience they actually value. When that happens, people not only will pay attention, they will act.
Our core competencies are branding, advertising and web design. We have in-house capabilities for strategy, creative, media, web development and analytics.
But what sets us apart is how we’ve broken down the silos that exist in traditional agencies and created an integrated method of working that ensures ideas are always driven by insights.
It's a formula that works. Over the past few years, Traction has been a 4-time finalist for iMedia Small Agency of the Year and has won Small Agency of the Year awards from both Advertising Age and the Business Marketing Association.
We're looking for brands with a great problem to solve. Got one? Drop us a line.
Executive Creative Director/Principal
Director of Technology/Principal
Director of Growth
Director of Media and Communications
Director of Client Services