TracyLocke was named the fastest growing shopper marketing agency in the world because we continue to initiate, invest in and implement processes, tools and talent that move the industry forward, giving us and our clients a competitive advantage in the marketplace:

Buy Design: Our unique Buy Design methodology allows us to craft truly interconnected brand experiences that motivate shoppers to buy our client’s products while inspiring them to buy into their brands.

Centric: We have built and continue to invest in a
unique data-driven model we call Centric. Using Centric, we can impact your business through improvements in overall program effectiveness by informing more timely insights across media placement, sales decomposition and trade promotion marketing so we can enable you to connect with your shopper via meaningful and relevant content delivered in a highly effective context.

Design Collective: Utilizing hybridized creative talent within our walls, we initiated the next generation of studio services. We call it the Design Collective. Today, the Design Collective gives TracyLocke the unique ability to offer our clients world-class VR/3D, Photography, Graphic Design, Content Creation, and Illustration capabilities at the speed and budget of retail.

People: We have been fortunate that our recent growth has allowed us to attract the brightest, most creative and highly collaborative talent from around the world to share their experience and expertise as they grow their careers with us.

  • Stephen Miller

    Stephen Miller

    Managing Partner, Dallas | Business Development

  • Carol Pernikar

    Carol Pernikar

    Chief Strategy Officer

  • Michael Lovegrove

    Michael Lovegrove


  • Phil Camarota

    Phil Camarota

    Chief Creative Officer

  • Michelle Tisdale

    Michelle Tisdale

    Director of Analytics

  • Nancy Shamberg

    Nancy Shamberg

    Managing Partner, Chicago

  • Michael Bartlett

    Michael Bartlett

    Managing Partner, East