Super Bowl Sunday may be the second-largest food day of the year, but for Publix, it’s not just about the snacks—it’s about the people gathered around them. While the Big Game might be the reason to gather, our campaign reminded audiences that what really matters isn't who wins or loses, but the moments shared around the table.

Our integrated campaign blended utility and emotion to position Publix as the go-to destination for game day prep, while reinforcing its deeper purpose: creating connections. From recipe-focused “Prep Talk” Reels and product-forward content to in-store signage and a heartfelt long-form film, every touchpoint emphasized that it's not just about the game—it's about the people you watch it with.