Cases
News
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How Agencies Are Helping Major Brands Scale Their Retail Media Business
Retail Media Networks offer omnichannel opportunities selling onsite, offsite, and through in-store ad spaces. Their first-party data and customer insights are key.
Forbes, 10/02/2023
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Defying Convention: Trade School's Vision for Modern Marketing | LBBOnline
Little Black Book, Founder and president Genna Franconi tells LBB’s Adam Bennett how the digital-first agency offers creative value amidst extraordinary demands for content
LBB, 05/13/2024
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Trade School founder Genna Franconi on the influencer content business and future of AI - Digiday
Genna Franconi, founder and president of Trade School, discusses the changing content landscape for agencies, and why the traditional model needs to keep evolving.
Digiday, 07/10/2023
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Trade School Names Amy Choi as Executive Director, Creator Strategy and Marketing | LBBOnline
Little Black Book, Amy Choi has worked with brands such as Unilever, Wayfair, Disney, The Home Depot, Adidas, Shutterfly, Ray-Ban, and Urban Outfitters
LBB, 02/12/2025
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Trade School Hires Dayna Hall Carter as Executive Director, Creative and Technology | LBBOnline
Little Black Book, Content agency expands tech and creativity offering
LBB, 04/23/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Buffalo Wild Wings | 2019 | 2023 |
| Coach | 2024 | Current |
| Publix Super Markets | 2021 | Current |
| Arthur Blank Foundation | 2022 | Current |
| OldCastle | 2024 | Current |
| Southwest Airlines | 2021 | Current |
| ScottsMiracle-Gro | 2025 | Current |
| Makita | 2024 | Current |
| The Home Depot | 2013 | Current |
About
Trade School helps marketers build for what’s next by integrating data, strategy, technology, and creativity to deliver personalized content at scale. Since its launch in 2020, the agency has expanded rapidly and built robust new service offerings to solve modern marketing challenges for Fortune 500 brands including The Home Depot, FedEx, MailChimp, Southwest Airlines, Advent Health, Makita, Oldcastle, and more.
People
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Kim Mayo
Executive Director, Retail Media
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Matt Silliman
Head of Production
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Amy Choi
Executive Director of Creator Marketing
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Dayna Hall Carter
Executive Director, Creative & Technology
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Shea Johnson
Executive Creative Director
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John Stapleton
Chief Creative & Innovation
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Brandon Murphy
Head of Strategy
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Christy Cross
Head of Growth
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Sarah Anderson
President
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Genna Franconi
CEO