Trade School came up with the “Respect the Hustle” series to be a straight to production, repeatable framework to allow us to create more content for less budget. Using this framework cuts out the guessing work done every month and allows us to produce content in bulk that we can release throughout the year. This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.