We wanted to give first time homeowners the confidence to move beyond just inspiration pin boards and turn their “befores” into their very own “afters.” So we created Built-in Pins, a series of Pin-worthy rooms literally built from scratch, inside a Pin. For the first time, people could see every step of their inspiration brought to life, and with the first shoppable 360-degree experience in Pinterest, people could shop the products directly within the platform. And we created more than 1,500 pieces of content with full-funnel media strategies to drive conversion. Innovated and developed a campaign addressing a universal behavior around DIY, leveraging the canvas that is Pinterest.