Trade School partnered with The Home Depot to reimagine its retail media network, introducing Orange Apron Media (OAM) as part of the inaugural InFronts event. Designed to build on the legacy of upfronts and newfronts, InFronts positioned The Home Depot as a leader in the fast-evolving retail media landscape, showcasing their commitment to supplier success and innovative advertising solutions. The event served as the launchpad for the rebrand, uniting suppliers, vendors, and industry leaders around a shared vision for the future of home improvement marketing.
Orange Apron Media: InFronts Marketing Summit & Rebrand
Case Study