Trade School partnered with Makita to launch the "Good Enough is Never Enough" campaign, positioning Makita as the symbol of precision, comfort, and craftsmanship for professional tradespeople. In an industry saturated with claims of power and efficiency, we sought to differentiate Makita by focusing on the meticulous standards that define the professionals who choose their tools. Our creative approach celebrated the dedication, humility, and relentless pursuit of quality that drives these professionals, positioning Makita as the tool partner for those who value craftsmanship over raw power.