The Greek-born NBA player describes forging connections to his Nigerian heritage, partially through the Meta-owned messaging platform.
Ad Age, 09/21/2022
|Client||Start Year||End Year|
|Big 12 Athletic Conference||2022||Current|
|Big 12 Conference||2022||Current|
|Eli Lilly and Company||2021||Current|
Translation was founded in 2004, on the premise that brands that lead culture fare better than brands that follow culture. Though we took a round of venture capital in 2017 to create our sister company UnitedMasters, we remain fiercely independent.
We identify, activate, and scale cultural insights for the world’s most prestigious brands by helping them find the single truth of theirs – truths often overlooked, but seldom unknown – that can become a movement.
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Brands value and seek to experience our special sauce because we employ culture as a canvas to illustrate a brand’s unique point of view in ways that connect with consumers through a multitude of mediums. As an agency, we converge culture, technology, and storytelling to shift industries.
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