Creative
Big 12 Athletic Conference
National Basketball Association (NBA)
AT&T
NBA In-Season Tournament - "The Heist"
National Basketball Association (NBA)
Cases
-
AT&T
-
Beats by Dr. Dre
News
-
.jpg)
Taking advertising to the next level
After 20 years of culturally significant campaigns, Translation is just getting started
Fast Company, 05/22/2024
-
This year’s most innovative companies in advertising and marketing
Advertising as a cultural power finds itself in a place where technology and the expectations of its audience have forced it to further evolve beyond broad messages created for the most amount of eyes, distributed across TV, digital, and social. Of course, it still involves these aspects, but in looking at some of the best work from the past year or so, there is an unmistakable theme in how brands are pushing the envelope with work that is actually worth your time and fandom, and doing so by making your participation a part of the process.
Fast Company, 03/19/2024
-
Best Agencies 2024: Translation | Ad Age Agency News
The agency is No. 7 on Ad Age’s 2024 Agency A-List
Ad Age, 03/11/2024
-
NBA Finals The Toast Campaign With Dwyane Wade and Jimmy Kimmel
'The Toast' campaign also features Dwyane Wade, Magic Johnson and WNBA stars Angel Reese and and Kamilla Cardoso.
The Hollywood Reporter, 05/19/2024
-
The NBA’s postseason campaign pokes fun at its star players’ modesty
The league worked with the creative agency Translation to produce more than 400 pieces of content.
Marketing Brew, 04/26/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Nike | 2023 | Current |
| Beats by Dr. Dre | 2019 | Current |
| National Basketball Association (NBA) | 2017 | Current |
| Meta | 2023 | Current |
| AT&T | 2019 | Current |
| State Farm Insurance | 2005 | Current |
| Chase Bank | 2023 | Current |
| Disney | 2019 | Current |
| Big 12 Athletic Conference | 2022 | Current |
| DSW - Designer Show Warehouse | 2023 | Current |
About
Translation was founded in 2004, on the premise that brands that lead culture fare better than brands that follow culture. Though we took a round of venture capital in 2017 to create our sister company UnitedMasters, we remain fiercely independent.
We identify, activate, and scale cultural insights for the world’s most prestigious brands by helping them find the single truth of theirs – truths often overlooked, but seldom unknown – that can become a movement.
Think of this as our superpower: making the invisible impossible to ignore.
Brands value and seek to experience our special sauce because we employ culture as a canvas to illustrate a brand’s unique point of view in ways that connect with consumers through a multitude of mediums. As an agency, we converge culture, technology, and storytelling to shift industries.
People
-
Steve Stoute
Founder/CEO
-
Chaucer Barnes
CMO
-
Susanna Swartley
Head of Client Services
-
Jason Campbell
Chief Creative Officer
-
Alison Hill
Head of Integrated Production
-
Sandi Preston
Chief Strategy Officer
-
Joel Rodriguez
Executive Director, Context Planning
-
Ed Lau
Head of Operations
-
Fabian Villenas
VP, Finance
-
Shanice Graves
Director, Marketing & Comms