Creative
Cases
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AT&T
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Beats by Dr. Dre
News
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WhatsApp’s first short film stars Giannis Antetokounmpo | Ad Age
The Greek-born NBA player describes forging connections to his Nigerian heritage, partially through the Meta-owned messaging platform.
Ad Age, 09/21/2022
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The NBA Just Made One of the Most Joyous Sports Ads Ever
Starring Michael B. Jordan, 'NBA Lane' from agency Translation celebrates 75 years of basketball greats
AdWeek, 10/07/2021
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NBA Lane comes to life through virtual reality | NBA.com
The NBA Lane campaign can now be explored first-hand thanks to a new VR experience.
NBA.com, 05/12/2022
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NBA and Translation: The Marketing of a Cultural Juggernaut | Muse by Clio
Kate Jhaveri, Ann Wool and Jason Campbell unpack 'NBA Lane' and the league's vision for content
Muse by Clio, 06/15/2022
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SiriusXM Sets the Table for an Awkward, Star-Studded Dinner
The media firm and Translation have launched a second season of their 'Home of SiriusXM' effort
AdWeek, 09/09/2022
Clients
Client | Start Year | End Year |
---|---|---|
Big 12 Athletic Conference | 2022 | Current |
Butterfinger | 2023 | Current |
Crunch | 2022 | Current |
Intuit | 2022 | Current |
Hulu | 2022 | Current |
Pepsi | 2022 | Current |
Ally Financial | 2022 | Current |
Apple | 2022 | Current |
Big 12 Conference | 2022 | Current |
Eli Lilly and Company | 2021 | Current |
About
Translation was founded in 2004, on the premise that brands that lead culture fare better than brands that follow culture. Though we took a round of venture capital in 2017 to create our sister company UnitedMasters, we remain fiercely independent.
We identify, activate, and scale cultural insights for the world’s most prestigious brands by helping them find the single truth of theirs – truths often overlooked, but seldom unknown – that can become a movement.
Think of this as our superpower: making the invisible impossible to ignore.
Brands value and seek to experience our special sauce because we employ culture as a canvas to illustrate a brand’s unique point of view in ways that connect with consumers through a multitude of mediums. As an agency, we converge culture, technology, and storytelling to shift industries.
People
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Steve Stoute
Founder/CEO
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Chaucer Barnes
CMO
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Susanna Swartley
Head of Client Services
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Jason Campbell
Chief Creative Officer
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Alison Hill
Head of Integrated Production
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Sandi Preston
Chief Strategy Officer
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Joel Rodriguez
Executive Director, Context Planning
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Courtney Nally
Head of Talent Management
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Ed Lau
Head of Operations
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Fabian Villenas
VP, Finance
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Shanice Graves
Director, Marketing & Comms