Our campaign showed how, for a few weeks in Spring, the entire basketball universe had only one thing on their minds - witnessing the NBA finals. Whether you’re a pro-skater, k-pop star, NBA legend, or talk show host, you’re tuned in and experiencing every high and low emotion of the moment because WE’RE ALL IN THE FINALS. The spot features stars from all disciplines (from Tony Hawks to Jimmy Kimmel to Peyton and Eli Manning) experiencing the journey and breadth of emotions as they gather to witness history. It fittingly closes with Larry Bird and Magic Johnson, two of the greatest NBA champions of all time, as they marvel at all of their championship rings.