MediaPost has inducted nine executives into its annual "All Stars," including: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company; Colin Kinsella, Mindshare; Jonathan Nelson, Omnicom; Cindy Stockwell,Trilia; Sam Cannon, Razorfish; Scott Lindenbaum, Deutsch; Pierre Lipton, 360i
Specs Current gig President, Trilia Media (stand-alone agency inside IPG's Hill Holliday) Previous gig Evp, chief media officer, Hill Holliday
"Boats run on diesel and coffee." That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in "The Harbor That Never Sleeps," one of several new 360-degree videos from Dunkin' Donuts. The brand's "Always Running" film series begins rolling out this week across Discovery's online platforms in a deal fashioned by Hill Holliday media agency Trilia. Produced by Discovery's creative team, with agency input, the content focuses on average folks whose busy lives are powered, at least partly, by coffee.
|Client||Start Year||End Year|
|Pilot Flying J||2015||Current|
Trilia Media launched as a separate branded, full-service media agency owned by Hill Holliday in June 2015. We believe SCIENCE + IDEAS = STRONGER OUTCOMES. The simplicity masks the tricky part. Knowing how to use the science and developing creative ideas that challenge the conventions is very hard to do. We live at the nexus of these two variables and our mission is to never rest on our laurels, never be completely satisfied and remember that media excellence is achieved by learning from the past but always looking beyond the horizon. Our point of difference lies in how we’ve operated for the past 47 years. Time and again we have seen that this focus on creative and media integration leads to the development of unique ideas. Ideas that drive social conversation and most importantly brand consideration, preference, and sales. Regardless of whether we are collocated with our creative partners or housed in separate agencies, we are driven to creating the strongest partnership for the development of these unique ideas. What’s missing from Science + Ideas is what makes us unique, service. We believe our commitment to client satisfaction is a true testament of some of the strongest client and agency relationships in the industry. We insure price transparency for our all our clients across all media. From the beginning and continuing forward, we made a very conscious decision to tell our clients exactly what fees they are paying for media, especially in the programmatic space. We don’t engage in any pricing schemes that steer revenue to our bottom line. As part of MAGNA GLOBAL (IPG's strategic video investment group), Trilia has best-in-class marketplace intelligence and buying clout. Our in-house programmatic team has automated buying as much as possible and “pulls the levers” across display, video, mobile, search, native, and social channels. The Platform Team is organized by client as opposed to channel, which gives us greater flexibility, speed, and ability to leverage learnings and budgets across channels for greater efficiency and effectiveness.
VP, Director - Platform Media
EVP, Director - National Investments
EVP, Director - Integrated Planning