Baltimore’s Unconquered added Erin Prosser as director of account strategy. Prosser, in photo, will be responsible for leading the strategy and day-to-day operations across all agency accounts. Prosser has executed marketing communications efforts for major consumer and CPG brands including: Virgin America, Virgin Hotels, Virgin Atlantic, Postmates, TripAdvisor, Swarovski, David Donahue, GORE-TEX, CustomInk, Under Armour, DEWALT and Coca Cola among others.
Capitol Communicator, 04/18/2021
Dear Skeptics: Ethical Purchasing Requires Ethical Marketers. The case for more ethical, purpose-driven marketing and tactics for ways brands can help people make better choices.
"[Unconquered] was created 'around a clear set of brand values, not a physical city. This has given us a genuine understanding of who we are and what we are about while opening up a larger talent pool.'"
An interview discussing how to find growth in brand purpose & personal values. In it Lucy speaks to the need for prioritizing long term vision over short-term gains. There will be moments in the day-to-day grind that you might want to take a shortcut that conflicts with your overall brand values and vision. This could be making a hire you’re leery about, but doing anyway due to workload, or taking an investment that compromises some of your decision-making authority. While these stop-gaps might alleviate some form of short term tension, they’ll ultimately come back around and produce more — bigger — challenges down the road.
Authority Magazine, 12/14/2020
I think transparency, empathy, sticking to brand/personal values, commitment and honesty are really important for leadership during turbulent times. These help ensure that a leader is looking at a problem or guidance from a multitude of perspectives while maintaining a foundation to work from. I think that brand values are what form that foundation and the others are there to self check and make sure there’s perspective.
|Client||Start Year||End Year|
|The Humanity Lab||2020||Current|
|Unify The Ties||2020||Current|
CONQUER THE NOISE & CREATE WORK PEOPLE LOVE
Unconquered is an independent agency challenging brand perspective through redefined content. We founded the agency to create work with a sense of purpose beyond itself, using commerce to change the world. We believe the unconquered spirit is at the heart of every great brand. Unconquered is our rally cry, join us
1% For the Planet - We donate 1% of our gross sales to fund non-profit organizations that help create a sustainable local community with global reach.
How We Work:
1) We solve problems worth solving.
2) The world is beautiful and complex, your work should be too.
3) We respect your time and expect the same from you.
4) For us to move efficiently and effectively, we only collaborate with decision makers.
5) We are honest, open and transparent, you should be too. We are in this together.
6) We believe all content should encourage value-filled connections
7) We are small and scrappy on purpose.
8) We don't do cattle-calls. Let's start with a project.
9) We can work anywhere, but live in Baltimore, Washington D.C. and New York City.
10) If this sounds like you, give us a call.
Podcast - Conquer the Noise:
Our initial series is in partnership with 1% For The Planet and titled Cultivating Purpose & Passion in Business. It features intimate, human-centric stories & perspectives of leaders from brands like Boxed Water, Stasher & Maine Beer Company.
Co-Founder, Creative Director
Co-Founder, Creative Director