An interview discussing how to find growth in brand purpose & personal values. In it Lucy speaks to the need for prioritizing long term vision over short-term gains. There will be moments in the day-to-day grind that you might want to take a shortcut that conflicts with your overall brand values and vision. This could be making a hire you’re leery about, but doing anyway due to workload, or taking an investment that compromises some of your decision-making authority. While these stop-gaps might alleviate some form of short term tension, they’ll ultimately come back around and produce more — bigger — challenges down the road.
Authority Magazine, 12/14/2020
I think transparency, empathy, sticking to brand/personal values, commitment and honesty are really important for leadership during turbulent times. These help ensure that a leader is looking at a problem or guidance from a multitude of perspectives while maintaining a foundation to work from. I think that brand values are what form that foundation and the others are there to self check and make sure there’s perspective.
To create a stronger bond with your customers, employees, fans and stakeholders, now is the time to start your path toward corporate sustainability. As business leaders, to ensure we continue to grow, thrive and remain culturally relevant, we must expand our long-term view of innovation and sustainability. In this article, Unconquered co-founder Brian Schneider offers 6 tips to help brand leaders shift toward corporate responsibility.
Baltimore Business Journal, 09/24/2020
Independent creative agency Unconquered announced an engagement with Unify the Ties, a New York City based swimwear and active wear brand. Also new from Unconquered is the “Conquer the Noise” podcast, available for download on Spotify, Apple Podcasts and other podcast sources. Notable guests include: Robert Koenen, CMO of Boxed Water is Better; Kat Nouri, co-founder of Stasher Bags; and Mark Abrials, co-founder and CMO of Avocado Green Mattress. Unconquered is presenting the series in partnership with 1% for the Planet’s “be 1% better” campaign.
Capitol Communicator, 08/06/2020
Conquer the Noise is dedicated to showcasing how marketing leaders became well-rounded & whole as people through their work. Unconquered's first series is in partnership with 1% For The Planet and titled Cultivating Purpose & Passion in Business. It features intimate, human-centric stories & perspectives of leaders from brands including: Boxed Water, Stasher & Maine Beer Company, Cabot Creamery and Avocado Mattress.
|Client||Start Year||End Year|
|The Humanity Lab||2020||Current|
|Unify The Ties||2020||Current|
CONQUER THE NOISE & CREATE WORK PEOPLE LOVE
Unconquered is an independent agency challenging brand perspective through redefined content. We founded the agency to create work with a sense of purpose beyond itself, using commerce to change the world. We believe the unconquered spirit is at the heart of every great brand. Unconquered is our rally cry, join us
1% For the Planet - We donate 1% of our gross sales to fund non-profit organizations that help create a sustainable local community with global reach.
How We Work:
1) We solve problems worth solving.
2) The world is beautiful and complex, your work should be too.
3) We respect your time and expect the same from you.
4) For us to move efficiently and effectively, we only collaborate with decision makers.
5) We are honest, open and transparent, you should be too. We are in this together.
6) We believe all content should encourage value-filled connections
7) We are small and scrappy on purpose.
8) We don't do cattle-calls. Let's start with a project.
9) We can work anywhere, but live in Baltimore, Washington D.C. and New York City.
10) If this sounds like you, give us a call.
Podcast - Conquer the Noise:
Our initial series is in partnership with 1% For The Planet and titled Cultivating Purpose & Passion in Business. It features intimate, human-centric stories & perspectives of leaders from brands like Boxed Water, Stasher & Maine Beer Company.
Co-Founder, Creative Director
Co-Founder, Creative Director