In an era of endless brand collaborations, here’s how to ensure that yours are both fresh and covetable.. From Campaign US
Campaign US, 04/10/2023
Stores can be reimagined as destinations for experience, co-creation and other participatory forms of engagement.
Ad Age, 08/30/2021
|Client||Start Year||End Year|
|The Fresh Market||2015||2020|
|Constellation Brands US||2009||Current|
|Proctor and Gamble||1996||Current|
Empowering brands to own the moment. That's our superpower.
We use creativity, digital fluency, and cultural agility to lead brands through a world of change and unleash their full potential.
As a full-service advertising and activation agency, we find clarity and opportunity in a world where commerce, culture, media, and technology have blurred conventional boundaries. For brands like Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru and Karo we develop brand-building ideas that break conventions, inspire participation, and build equity.
Since our founding in 1994 by members of the LGBTQ community, Upshot has set out to create a creative agency fueled by cultural curiosity and a progressive mindset. In fact, 6 of the 8 members of our executive leadership team identify as female or a member of the minority community.
We are proud to be one of a select group of agencies to participate in BLAC: Building Leaders and Creators, an internship program focused on bringing more Black talent to the advertising industry.
In 2016, Upshot joined Advantage Solutions, the global leader in data- and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and marketing services. We operate within Advantage Marketing Partners, the company’s brand marketing division.
EVP, General Manager
SVP, Strategy Director
SVP, Creative Strategy
EVP, Executive Creative Director
SVP, Strategy & Cultural Insights
VP, Head of Client Leadership