Creative
Cases
News
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Community Engagement: Transforming Brand 'Meh' To Brand Excitement 08/10/2020
New norm is social media engagement with strategic content and thoughtful tone, unified across all consumer touchpoints -- and performed by actual humans.
Media Post, 09/01/2020
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How the top 3 marketing tricks of 2020 can make Halloween a treat | The Drum
Upshot Agency’s Lisa Hurst talks us through some of her favorite marketing campaigns of 2020, explaining the tricks that can be taken from them and how they can help make Halloween a treat.
The Drum, 09/24/2020
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Supreme’s Pat McGrath collab heightens beauty’s streetwear ties – Glossy
As top streetwear label Supreme makes its foray into beauty with a new Pat McGrath collaboration, the partnership marks latest example of the increasing links between beauty and streetwear.
Glossy, 09/01/2020
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Tune Up Your Tone Of Voice On Social - Retail TouchPoints
Remember when you were a sassy little kid and your mom would tell you to “watch your tone of voice”? That’s actually good advice for brands’ voice on social media today. Let’s face it: 2020 has been a rollercoaster with the pandemic, civil unrest and a weakened economy. A new social media approach to ‘watching […]
Retail TouchPoints, 09/16/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| Constellation Brands US | 2009 | Current |
| Proctor and Gamble | 1998 | Current |
| Starbucks | 2017 | Current |
| 2014 | Current | |
| Johnson & Johnson | 2012 | Current |
| Kum & Go | 2020 | Current |
| Medline | 2020 | Current |
| Sara Lee / Vans | 2019 | Current |
| LALA Foods | 2019 | Current |
| CJ Foods | 2020 | Current |
About
WE CREATE BRAND EXCITEMENTEDIT
Upshot is a Chicago-based marketing agency with about 150 people.
We are part of the Advantage Solutions family.
We’ve been inspiring people to engage, share and buy world-class brands for twenty-five years. Culture is truly important to us and we believe creativity throughout the process makes the difference in great work.
We’ve been honored for our creativity and marketing effectiveness, and ranked a Top Workplace in Chicago six times by the Chicago Tribune. We’re a top agency in Ad Age’s Agency Report Card; a Hub Magazine Top 20 Shopper Marketing Agency; a Chief Marketer Top Marketing Agency; and listed on Crain’s Chicago Largest Digital Agencies.
People
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Ellen Slauson
EVP, General Manager
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Suzanna Bierwirth
EVP, Executive Creative Director
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Brian Priest
SVP, Creative Strategy
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Udayan Kolandra
SVP, Strategy Director
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Lisa Hurst
EVP, Marketing & Strategy