Client Start Year End Year
Zappos 2023 Current
Newell Rubbermaid 2022 Current
New Balance 2011 2018
Subway 2015 2017
The Fresh Market 2015 2020
Capital One 2022 Current
Quaker 2022 Current
Constellation Brands US 2009 Current
Polaris 2021 Current
Proctor and Gamble 1996 Current

Empowering brands to own the moment. That's our superpower.

We use creativity, digital fluency, and cultural agility to lead brands through a world of change and unleash their full potential.

As a full-service advertising and activation agency, we find clarity and opportunity in a world where commerce, culture, media, and technology have blurred conventional boundaries. For brands like Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru and Karo we develop brand-building ideas that break conventions, inspire participation, and build equity.

Since our founding in 1994 by members of the LGBTQ community, Upshot has set out to create a creative agency fueled by cultural curiosity and a progressive mindset. In fact, 6 of the 8 members of our executive leadership team identify as female or a member of the minority community.

We are proud to be one of a select group of agencies to participate in BLAC: Building Leaders and Creators, an internship program focused on bringing more Black talent to the advertising industry.

In 2016, Upshot joined Advantage Solutions, the global leader in data- and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and marketing services. We operate within Advantage Marketing Partners, the company’s brand marketing division.

  • Lisa Hurst

    Lisa Hurst

    EVP, General Manager

  • Udayan Kolandra

    Udayan Kolandra

    SVP, Strategy Director

  • Brian Priest

    Brian Priest

    SVP, Creative Strategy

  • Michael Rivera

    Michael Rivera

    EVP, Executive Creative Director

  • Liz Aviles

    Liz Aviles

    SVP, Strategy & Cultural Insights

  • Jenni Rizzo

    Jenni Rizzo

    VP, Head of Client Leadership