Corona: Best-in-Class Promotional Marketing

Case Study

  • Beer
  • Award Winning
  • sweepstakes
  • Millennials
  • Digital Advertising
  • Promotions
  • Consumer Packaged Goods
  • award-winning
  • brand activation
  • holiday marketing
  • young adults
  • CPG alcohol
  • alcoholic beverages
  • REGGIE Awards
Description

ANA REGGIE 2023 winner!

Born from the insight that the best celebrations are spontaneous and unscripted, we introduced one easy equation for our fans: Corona = Instant Cinco Celebration. With a focus on simplicity, fun and, “Instant Cinco,” we introduced a digital piñata stuffed with 200 instant prizes per day.

Distributors bought into the program with increased levels of marketing material orders, and we saw a 33% lift in sales display activity leading to a 5% increase in sales compared to Cinco 2021.

Consumers loved it too. Not only did Corona Cincogram secure 2.8 million entries, but 44% of participants were in the 21-34 age group. The average daily consumer engagement for this single activation was higher than all of Corona’s 2021 promotions—combined!

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