News
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How To Measure Promotional Advertising Effectiveness
Promotional advertising is essential for increasing visibility, engaging with customers, differentiating your brand, and driving growth. However, the success of your efforts hinges on understanding.
USIM, 01/24/2025
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USIM Partners with IRIS.TV to Revolutionize CTV Advertising with AI-Powered Insights
The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities Irvine, CA - USIM, a leader in delivering forward-focused media solutions, is excited to announce a
USIM, 01/28/2025
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Super Bowl Spirit with High-Impact Media Campaign Supporting the Eagles
New York, February 4, 2025 - As the Philadelphia Eagles take flight into the Super Bowl, Visit Philadelphia is making sure their hometown pride is on full display with a strategic, high-impact media
USIM, 02/04/2025
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Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending. Three steps marketers can take now manage this
USIM, 03/19/2025
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Seasonal Trends In Advertising: When To Spend Big
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold back—can significantly impact your return on investment (ROI) and overall
USIM, 03/26/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Crunch Fitness | 2019 | Current |
| Zegerid OTC | 2023 | Current |
| Medline (multiple products) | 2021 | Current |
| Sparklight | 2019 | Current |
| SPB Hospitality (Logan's Roadhouse, Old Chicago, Krystal) | 2022 | Current |
| Big Brand Tire & Service | 2024 | Current |
| Potbelly Sandwich Works | 2021 | Current |
| UNTUCKit | 2019 | Current |
| Wellness Pet | 2021 | Current |
| Buffalo Wild Wings | 2011 | Current |
About
USIM is a full-service, independent media agency built to solve today's marketing challenges with agility, expertise, and precision. We deliver custom, performance-driven solutions across all media channels, reaching audiences at scale and with local relevance.
Our mantra and mission, Forward, is at the heart of our success. Forward challenges the status quo and pushes the boundaries of technology and media. Forward anticipates the unpredictable, adapts rapidly to disruption, and flexes with the changes in consumer consumption, technology, and marketplace influences. Forward drives our culture of innovation, collaboration, and experimentation. And Forward fuels powerful results, unmatched client and employee retention, and industry accolades.
This philosophy has propelled USIM’s growth providing our partners with the scale of $710MM+ in billings and industry-leading resources, while maintaining the service and nimbleness only an independent can deliver.
For more information, please visit www.theusim.com.
People
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Dave Gensler
CRO
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Melissa Sierra
EVP, Business Intelligence
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Rob Jayson
Executive Vice President, Insights & Analytics
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Chad Urice
EVP, Chief Strategy Officer
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Benson Hausman
EVP, Chief Growth Officer
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Eran Goren
President, Western Region / Chief Digital Officer