Digital Federal Credit Union (DCU) – Reimagining What a Credit Union Can Be

VIA partnered with Digital Federal Credit Union to redefine how a credit union connects with its members—especially in the high-stakes mortgage and lending space. By shifting the conversation from products to people, we helped DCU tell a more human story about financial empowerment and possibility.

Our integrated brand campaign brought this to life through emotionally resonant creative and performance-driven storytelling, resulting in a 14% lift in new memberships and $10B in new assets under management. Working in close partnership with Norbella, VIA elevated DCU from rate-driven advertising to a values-driven platform centered on simplicity, trust, and real-world impact.

The takeaway: VIA turned a transactional category into an emotional connection—proving that creativity can grow both hearts and balance sheets.