Unilever - Klondike & Popsicle
Save A Lot puts private brands front and center in new ad campaign
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
Grocery Dive, 06/29/2022
Klondike Celebrates 100 Years with Billboards Asking People to do Interactive Challenges
Campaign by VIA and Colossal Media has created hand painted murals.
Arm & Hammer Takes Big Baby Step With Laundry Detergent 04/28/2022
Ads ponder key parental decisions: "Schedule or go with the flow?," "Cry it out or pick them up?" and "Co-sleep or crib?"
Disco Dancing Cats Put the 'Fun' in Funk for ARM&HAMMER's SLIDE Cat Litter | LBBOnline
VIA captures the essence of the disco era to show the fun side of litter box maintenance
Little Black Book, 10/13/2021
CarGurus Expands Online Buying/Selling Tools 10/07/2021
The brand brought in a new agency, Via, to work on the campaign, instead of Plum14, which it has worked with since 2017.
|Client||Start Year||End Year|
|Lowe's Home Improvement||2017||2022|
|Tractor Supply Company||2022||Current|
|ARM & HAMMER||2018||Current|
|Unilever - Klondike & Popsicle||2010||Current|
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