Agency, rebrand thyself Portland, Maine landmark The Via Agency has rebranded, dropping the redundant “agency” moniker in favor of the sleeker “Via.” (Sorry, are we not supposed to say “spaghetti pasta” or order a “martini cocktail” anymore?) Chief Creative Officer Bobby Hershfield led the redesign, which includes a new website, typeface and colors. There’s also a dynamic logo that’s giving off retro TWA vibes. “When The Via Agency was founded in 1993, we needed to distinguish what business we were in, and clearly state we were a creative agency,” says CEO Leann Leahy. “Twenty-eight years later, as we’ve grown and garnered national recognition, we wanted our name to reflect who we are now and instill pride of place. Internally, we always refer to ourselves as VIA, and we hope now everyone else will too.” So it’s basically a “you know who we are” flex. The shortened name is also a bit of a no-brainer, since everyone else also called the shop “Via.” (Looking at you, Reckitt.) In addition to longtime clients L.L. Bean and Arm & Hammer, Via recently won a Flex Company review as well as a project with Staples and the AOR account for CarGurus.
Ad Age, 04/02/2021
Perdue Farms Shows It's Not Too Chicken to Change in Latest Campaign Perdue compares its chicken feed to the 'Other Guys' in hidden camera films from VIA Perdue Farms is not too chicken to take aim at the rest of the poultry industry with their latest campaign. In a new hidden camera spot created by VIA, Perdue compares their chicken feed to the 'Other Guys'. Using real people and real reactions, they are shown the blood, bones, animal fat and other unpleasant animal by-products that most of the chicken industry uses in their feeds. “To work with a company so willing to confront the shadiness in its own industry is just awesome. Perdue deserves a ton of credit for speaking out,” said Amos Goss, creative lead, VIA. “To look in the mirror, make the commitment to improve and be ‘Not too Chicken to Change’ really takes courage - it’s also a marketers dream.” 'Not too chicken to change' speaks to the journey Perdue is on to continuously improve their practices and products in service of their customers. Better feed is just one part of this: Perdue is also not too chicken to call out the industry in their ads, go against industry norms and change how they raise their animals, invent new products, new ways to use them and better ways to cook them (or not!).
Little Black Book, 04/06/2021
How exactly does creativity lead to growth? We decided to find out. Our Director of Planning, Scott MacLeod, shares his analysis of creativity's impact on growth and what lessons brands can take away in Campaign US.
Campaign US, 02/02/2021
Little Black Book, Agency VIA partnered with award-winning cartoonist Hilary Price to promote the meat processor's free range chicken offering
Little Black Book, 12/07/2020
Bobby Hershfield learns how to read faces behind masks and insult creative while remaining socially distant.
|Client||Start Year||End Year|
|Lowe's Home Improvement||2017||Current|
|ARM & HAMMER||2018||Current|
|Unilever - Klondike & Popsicle||2010||Current|
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