This is the latest chapter in the “More Power to You” masterbrand trajectory, and it brings a fresh, playful twist to the category. Instead of the usual smiling mom pouring detergent, VIA turned laundry into a cultural moment—with music, choreography, and a pinch of meme-worthy fun.

Meghan Trainor stars as the tongue-in-cheek Laundry “Re-Trainor”, remixing her own hit “Been Like This” into “Toss Like This.” She grooves through a music video–style ad, showing how easy it is to just toss in one Power Sheet instead of dealing with messy jugs.

VIA’s creative director, Malaika Danovitz, said:

“No more smiling moms pouring detergent. Instead, we created a cultural moment—an anthem, a dance, a movement… the perfect ‘Laundry Re-Trainor.’”

Arm & Hammer’s marketing team added that the campaign was "bold, unexpected, and culturally relevant", with Meghan embodying the simplicity and fun of Power Sheets.

The results were significant:
It drove Arm & Hammer to its strongest business growth in over a decade.
It delivered a 16:1 return on marketing spend.
It increased relevance across categories—from baking soda to cat litter to toothpaste—showing consumers the full breadth of the brand.