VIEO Design, based in Knoxville, TN, is an award-winning web design and digital marketing agency. Our digital marketing services include Website Design, Website Development, Website Hosting and Support, Search Engine Optimization (SEO), Pay Per Click Management (PPC), Digital Advertising, Graphic Design, Inbound Marketing, Content Marketing, Growth-Driven Marketing, Logos, Branding & Sales Enablement.

  • Holly Yalove

    Principal and Chief Strategist

    With over 25 years of professional experience and a B.A. in psychology, Holly loves cultivating relationships, exceeding client expectations, and she's passionate about quality client care. Her years in the corporate world were spent as a manager and AVP with Fortune 500 companies, including Ameritech, First Union, Rubbermaid, and SunTrust where she led a team of intranet developers. Holly is the HubSpot guru of our team and enjoys working with our client success managers on inbound marketing and sales campaigns. As a HubSpot Certified Trainer and Knoxville's HubSpot User Group Leader, she speaks regularly at events to educate and inspire local marketing and sales professionals and HubSpot customers.
  • Rob Spurlock

    Principal and Chief Technologist

    After earning his B.A. from the University of Tennessee, Rob tried to work “the man” for about a year before deciding to start his own business. The dial-up company he started in the late 1997 eventually grew into a website hosting and IT firm. Over the years, Rob became an in-demand expert in server environment and web security, managing more than 100 congressional websites among many others. In 2008, Rob joined forces with Paul Gibson to form VIEO Design. With Rob’s “server guru” skills and Paul’s talents for design and web development, VIEO had the foundation it needed grow into the inbound marketing agency it is today.
  • Paul Gibson

    Principal and Chief Creative

    After studying art at Maryville College, Paul began his career as a web designer in 1999 with LockNet Internet Services, and went on to spend 6 years as a graphic designer and user interface specialist for NetLearning. He became the corporate web developer and web master for Dixie Stampede in 2006. He has also provided support to Oak Ridge Associated Universities as a user interface designer. In 2008, Paul joined Rob Spurlock to found VIEO Design, and he’s been our lead designer ever since. During his time at VIEO, Paul had led his design team to win numerous awards, and has been voted the best programmer in Knoxville 4 times. Today, Paul’s web expertise includes user interface design, graphic design, PHP development, and content management system (CMS) customization.
  • Torrie Boggs

    Project Management Director

    Torrie received her bachelor's degree in social work from Valparaiso University and spent 3 of her years there as the dance team captain, not only because of her skill as a dancer, but because of how much she enjoyed being a part of,and leading, a team. However, after growing up outside of Chicago, Torrie and her husband needed a change of scenery—figuratively and literally—and they chose to relocate to Knoxville. Today, Torrie uses her extensive experience in case management, project management, and inbound marketing to really listen to clients, solve problems quickly, analyze data, work well under pressure, and stay organized while managing her clients' success over long periods of time. She hasn't stopped wanting to help people, though, and continues to serve as a mentor with tnAchieves.
  • Mitch Transue

    Business Development Manager

    Mitch specializes in connecting with our clients to expertly assess their needs and offer targeted solutions that bring their visions to life. As our Business Development Manager, he draws insight from the latest industry and market research, best practices, trends, and analytics to illustrate how VIEO’s range of services can help businesses meet their goals – whether it’s increased brand recognition, customer engagement, or sales. Mitch earned his degree in advertising with a minor in business administration at the University of Tennessee at Knoxville. This combination of education and experience – along with his keen interest in current and evolving business practices, digital marketing, and website development – makes him an adept and thoughtful partner in helping you determine the best approach to web design, development, and inbound marketing for your company.
  • Jordyn Rector

    Business Development Representative

    Jordyn earned her BFA from the University of North Florida and serves on our award-winning Knoxville team as Business Development Representative. Working closely with our Business Development Manager, she assists with fielding inquiries, producing proposals and presentations, and working closely with clients to ascertain their specific needs and growth-driven marketing goals. Jordyn brings a creative and insightful approach to sales and business development, having honed her skills through a varied and interesting job history – including time spent as a flight attendant, wax museum curator, and painting instructor. Her adaptive style gives her an edge in identifying buyer personas and implementing services that enhance the customer experience.
  • Melanie Chandler

    Design Director

    Melanie's years of experience as an in-house graphic designer and extensive educational background have served her well professionally. She earned a B.S. in Communications from the University of Tennessee, where she majored in Advertising and minored in Psychology and Business. She also holds an Associates degree in Communication Graphics from Pellissippi State Community College. From initial sketches to final mockups and wireframes, Melanie’s advertising knowledge and graphic composition skills make her a consummate web designer. If she had any interest at all in dancing, she’d be a complete triple threat. Unfortunately, she has no desire to be the next J.Lo, choosing instead to focus her Photoshop, InDesign, and Illustrator mastery on producing an endless variety of custom web images, infographics, and layouts. Melanie is also a member of the American Institute for Graphic Arts (AIGA), serving as the board Secretary for AIGA Knoxville.
  • Lauren Nelson

    Graphic Designer

    Lauren received her associate degree in communication graphics technology from Pellissippi State Community College in December 2014, but she had been working with us as an intern for a while by the time she graduated. Because she’s so skilled at illustration and premium content design, Lauren works on a variety of digital and print materials for VIEO Design and our clients. She excels at using color and typography to create fresh, engaging layouts and design elements that grab the eye and reflect the client’s brand and goals.
  • Rachel Vaughn

    Content Marketing Manager

    When not hoarding chai lattes or making bad puns, Rachel specializes in creating incisive, useful, on-brand copy born from a love of Googling and the rapid-fire communication of ideas and information across all platforms. Originally, she wanted to be a lawyer. However, after graduating from the University of California at Santa Cruz with a degree in legal studies and getting a start in copywriting shortly thereafter, she happily changed course and hasn’t looked back since. Rachel’s writing and editing experience spans a wide range of industries, including custom software, consumer tech, travel, education, beauty/cosmetics, and home improvement. She’s even done a few brief stints as a technical writer, QA tester, and newspaper editor. Her varied background and interest in exploring new topics easily drive her enthusiasm for writing.
  • Ryan Ridings

    Lead Developer

    With more than 11 years of experience in development, Ryan is passionate about anything web-related. His interest in development started at 15, when he began making a portfolio website for his 3D models. In college, Ryan chose to focus on computers, and he graduated from East Tennessee State University in the fall of 2013 with his bachelor’s degree in computer science. Ryan gets really excited when he learns something new and is able to use it in his career. This optimism, combined with Ryan’s development expertise, helped him land an awesome freelance gig designing and developing websites for big-name motorsports drivers and companies.
  • Lindsay Elsten

    Client Success Manager

    Whether it’s fielding client questions, juggling deadlines, honing inbound strategy, or arm wrestling other departments for dominance, Lindsay manages it all with clear, effective communication and organizational aplomb. Using her professional experience in digital account management and a bachelor’s degree in public administration from UT, she oversees a wide range of marketing projects, helping to guide both our customers and VIEO team members smoothly through every step of the process. Lindsay's approach to working as part of an inbound agency is best summed up by the Gregory Scott Reid quote, “the greatest success we’ll know is in helping others succeed and grow.” She’s passionate about digital marketing’s ability to affect how the public interacts with brands, and is excited to see our efforts flourish with local businesses.
  • Lauren Nettles

    Content Marketing Strategist

    Lauren has an eye for detail, solidified by her background in editing and publishing. Since earning her bachelor’s in entrepreneurship from UT Chattanooga and a master’s in publishing from University College London, she has worked as both a managing editor and marketing and communications manager. Her time at HarperCollins in London and various Chattanooga-based magazines has helped to prepare her for the challenging, continuously evolving demands of growth-driven marketing. Lauren is excited to assist local businesses in reaching broader audiences and increasing their marketing success through savvy content strategies. Her aim for every project is to ensure that the content we create at VIEO isn’t just relevant to our clients and their customers, but timely and interesting.
  • Max Willner

    Digital Marketing Manager

    Max brings his experience as a content writer, website and AdWords manager, digital marketing consultant, and marketing coordinator to VIEO’S award-winning team. His work across a variety of industries gives him a nuanced understanding of not just the SEO, advertising, and social media aspects of results-driven marketing, but the processes of building content tailored to meet our clients’ goals and engage their ideal buyer personas. He helps our clients make a bigger impact with a working philosophy that values specialized solutions resulting from collaboration and creative problem-solving.
  • Cody Rose

    Jr. Front-End Developer

    Originally from Missouri, Cody left the Midwest to pursue more exotic casserole recipes on the sunny shores of Florida. He now works from the VIEO office in Knoxville, where he slings HTML5, CSS3, and JavaScript code under the direction of our Lead Developer while dodging rhythmic gymnastics challenges from both the Content and Business Development departments. Cody’s programming skills, along with his BFA in fine art, painting, and drawing from the University of North Florida, make him well-equipped to bridge the space between UX/UI design and development. The results are stylish and seamlessly functional sites that that keep visitors’ attention, speak to their needs, and help our clients stand out in a crowded marketplace.
  • Mac Bartine


    Mac has more than 16 years of professional experience and an M.S. in organizational psychology from the University of Tennessee. Prior to joining the VIEO team, Mac owned and managed and, and served as the assistant director of admissions at Maryville College. As a digital marketer and web strategist, Mac’s areas of expertise include SEO, mobile marketing, contest marketing, and social media marketing.
  • Daisy "Digital Daisy" Elsten

    VIEO Office Dog

    Dr. Elsten holds 17 honorary degrees, most of which are imaginary, including a PhD in admiralty law. Her wealth of accomplishments is the natural result of a scholarly disposition and a total inability to read. Daisy is always happy to liven up a typical work day or provide snack clean-up during our monthly office parties. Where she lacks in project management and marketing experience, she makes up for it in sheer effortless indifference.