Content creators are making big money and running businesses as influencers. It's time to recognise their work as a real job.
BBC Worklife, 09/21/2023
Little Black Book, Village Marketing’s founder, Vickie Segar, speaks to LBB’s Ben Conway about creating campaigns for presidents, and why relationships are everything in the influencer space
Little Black Book, 11/09/2022
Joe Biden’s campaign is harnessing star power to ramp up its digital outreach in an appeal to young Americans, a demographic Biden has worked to win over in previous months after struggling to gain its support in the primary.
|Client||Start Year||End Year|
|Biden for President||2020||Current|
|The White House||2020||Current|
Full service influencer agency (with tech platform), fueled by creativity, driven by data and powered by relationships. As media has shifted from traditional to social and human-led, Village have crafted a model that leverages people with influence to build trust, brand advocacy and drive sales for consumer brands.
Our core capabilities include:
Data/Performance influencer approach (we drive sales for our clients)
Tech enabled - our backend platform allows for a seamless client and data experience
Creatively centered - all campaigns work with a creative brief structure that is meant for the creator spac
Always-on, scaled influencer work
Customer programs, Employee programs
Affiliate Marketing and social commerce
Content production with creators (low cost, high volume approach)
Celebrity to nano influencer marketing
Senior Vice President, Partnerships