Creative
Cases
News
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How Creative Technology Is Equipping Ukrainians to Protect Their National Spirit | LBBOnline
Little Black Book, Morten Grubak and Tao Thomsen of Virtue tell the story of how they created ‘Backup Ukraine’ to help protect the country’s cultural heritage through putting creative technology in the hands of dedicated volunteers, writes LBB’s Alex Reeves
Little Black Book, 08/01/2022
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Coca-Cola Toasts One Year In The Metaverse With International Friendship Day NFT Drop | The Drum
The brand’s upcoming release of digital collectibles is part of its continuing efforts to establish a strong presence in the burgeoning virtual marketplace.
The Drum, 07/27/2022
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Virtue Worldwide ECD Europe Lukas Grossebner picks his Desert Island Ads - More About Advertising
Lukas Grossebner is executive creative director Europe of Virtue Worldwide, the Vice-owned ad agency...
More About Advertising, 04/13/2022
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Ukraine landmarks destroyed by war get digitally preserved
‘Backup Ukraine’ is using Polycam 3D scanning app to quickly and easily scan and upload digital renderings of important landmarks.
Fast Company, 04/11/2022
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Susan Pratchett is Managing Director Europe at Virtue Worldwide, a creative agency born from Vice. Her she discusses her role and her opinions on the evolution of brand marketing.
Econsultancy, 04/11/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| Canada Goose | 2021 | Current |
| The Coca-Cola Company | 2021 | Current |
| Diageo - Captain Morgan | 2021 | Current |
| Diageo - Johnnie Walker | 2017 | Current |
| HBO max | 2020 | Current |
| Logitech | 2021 | Current |
| L'Oreal | 2021 | Current |
| P&G | 2021 | Current |
| Shiseido | 2019 | Current |
| Vanguard | 2021 | Current |
About
Virtue, the agency powered by VICE Media Group, builds brands from inside culture. A full-service strategic and creative agency with industry-leading expertise, Virtue helps brands find an authentic voice at the epicentre of culture.
With a presence in 17 cities across 13 countries, Virtue is a ‘borderless’ agency, putting together bespoke teams of people with diverse skills, backgrounds, and perspectives. Virtue works with brands like Coca-Cola, HBO, Logitech, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.
People
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Lesley John
Managing Director, APAC
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Tarek Khalil
Managing Director, MEA
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Susan Pratchett
Managing Director, Europe
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Darius Hines
Managing Director, North America
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Monika Zalaite
Head of Business Development, Europe
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Caroline Collinson-Jones
Global Chief Strategy Officer
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Suresh Raj
Global Chief Growth Officer
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Chris Garbutt
Co-President
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Colin Mitchell
Co-President