The American Indian College Fund raised a record amount this year by showing how the pandemic is impacting Native American students. But fundraising head NancyJo Houk explains that fund’s success was years in the making.
Inside Philanthropy, 10/07/2020
The TOURISM Santa Fe marketing team and its AOR Vladimir Jones rewrote an initiative in the face of a global pandemic.
Earlier in 2020, Colorado Springs Utilities and advertising agency Vladimir Jones (VJ) story-boarded the creative to cast and film educational videos with live actors using on-set crew. Then this strategy became impractical in light of Colorado's stay-at-home and social-distancing restrictions to prevent the spread of the novel coronavirus. Colorado Springs Utilities and VJ analyzed several alternatives before VJ proposed the creation of animated videos for broadcast TV, connected TV, and social media.
The new campaign, which hit "key out-of-state markets" in spring 2019, uses a little self-deprecating humor in an attempt to get more visitors to a state that's consistently ranked 50th on lists of states people want to visit. Some of the ads feature tag lines that echo common phrases associated with the state: "there's nothing to do here" and "famous for our flat, boring landscape" over images of people "tanking" or floating down a river in livestock tanks, and hikers traversing Toadstool Geologic Park. It's all the work of advertising agency Vladimir Jones.
|Client||Start Year||End Year|
|TOURISM Santa Fe||2019||Current|
|Black Hills Energy||2018||Current|
|Ortho Clinical Diagnostics||2020||Current|
|American Indian College Fund||2014||Current|
|Colorado Springs Utilities||2016||Current|
|Colorado Department of Transportation||2017||Current|
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