Creative
Cases
News
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VSA | How Five Local Institutions Rewired Their Brands for Digital Banking
Fintechs are sleek. Megabanks seem to be everywhere. And being "local" alone no longer closes a deal. In a financial services world where geography is optional and digital expectations are sky-high, community banks and credit unions face an existential question: How can we matter more to the people we serve? The answer is brand.
VSA Website, 08/26/2025
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VSA | ‘Not Just the Facts’ takes top honors at the 2025 ANA B2 Awards
Award-winning brand agency VSA Partners partnered with FactSet on the bold B2B marketing campaign “Not Just the Facts,” earning Best in Show at the 2025 ANA B2 Awards, as well as a gold placement for best integrated marketing program for large enterprises and a bronze for best international B2B marketing campaign.
VSA Website, 06/04/2025
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VSA | BNY rebrand wins FCS Portfolio Award
VSA Partners is proud to announce its 2025 FCS Portfolio Award win alongside BNY in the Business-to-Business category. The award honors the impactful rebrand of BNY, including a bold new logo and scalable visual identity that reflect the firm’s evolving role in the financial industry.
VSA Website, 05/21/2025
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VSA | McAfee launches ‘Keep It Real’ campaign
VSA Partners’ latest creative campaign for McAfee, “Keep It Real,” blends surreal AI visuals to spotlight online deception. The agency’s bold, emotionally resonant work is driving record engagement and proving the power of creativity to raise awareness and spark meaningful conversations.
VSA Website, 05/23/2025
About
With VSA Partners, you can expect three things: breakthrough creative, senior-talent access, and a savvy, thoughtful team that keeps your business moving forward. As an independent agency, we offer the agility and transparency clients expect today. Our flat structure and integrated model enable faster decisions, more personalized service, and subject matter experts aligned to your goals - not ours. Through rigorous strategy rooted in real audience insights, our work isn’t just eye-catching, it drives results. From repositioning iconic brands to launching ambitious challengers, we transform complex business problems into scalable ideas that flex across every touchpoint. In a market where attention and trust are no longer commodities, VSA is the agency brands turn to when standing still is no longer an option.
VSA is also a proud member of Meet The People, a collective of independently run agencies that each bring their distinctive expertise and capabilities to this boutique network.
People
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Anne-Marie Rosser
Chief Executive Officer
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Dana Arnett
Chairman & Founder
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Curt Schreiber
Chief Creative Officer
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Susan Pfeifer
Partner, Head of Operations
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Kim Mickenberg
Partner, Campaign Design
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YanYan Zhang
Partner, Brand Design