Creative
Cases
News
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Grubhub hires Walrus as it looks to relaunch under new ownership - WALRUS
Grubhub's new ownership has hired Walrus to lead creative for the brand.
WALRUS, 07/21/2025
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Breeze Airways Hires Walrus as its First Creative Agency - WALRUS
JetBlue founder David Neeleman aims to build awareness for Breeze’s ‘attainable luxury’ positioning When Walrus co-founder and CEO Frances Webster was on one of her frequent trips to her hometown of Charleston, South Carolina, she began to notice Breeze Airways and its disruptive positioning as a premium experience with an affordable fare. Since then, she has followed its trajectory—four-year-old Breeze’s revenue exceeded $680 million last year—and decided the time was right to proactively seek the account. “If you look at the fact that Breeze became profitable at the end of last year, when the rest of the industry was down … there’s this word-of-mouth buzz that’s going on right now,” Webster said. After reaching out and securing several informal meetings with Breeze, Walrus was named the airline’s first lead creative agency without a review. The task for Walrus now will be to raise awareness of Breeze’s “attainable luxury” positioning and spread the word about Breeze, which added 29 destinations last year and plans to expand again this year, Angela Vargo, Breeze Airways’ VP of marketing and communications, told Ad Age. Nice, Nicer, Nicest Founder and CEO David Neeleman has positioned Breeze as offering premium service to secondary markets. Neeleman had success earlier in […]
WALRUS, 03/12/2025
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Why Colgate-Palmolive picked Walrus to Hype Hello Toothpaste | Ad Age
"We needed an agency that understood the essence of Hello and the uniqueness of the brand,” said Kristen Babkes, senior director of integrated communications planning at Colgate-Palmolive. “It was just very clear to us [Walrus] had the ability to blend the creative and strategic insight into a fresh perspective for the brand." "New ads aim to maintain momentum for Hello, which has thrived since Colgate-Palmolive bought it in 2020."
Ad Age, 09/24/2024
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MOTH Drinks Taps Walrus to Lead US Marketing | LBBOnline
Little Black Book, Independent NYC agency will handle strategy and creative duties supporting recent US distribution gains for UK’s leader in premium RTD
Little Black Book, 05/03/2024
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Omnicom, Walrus, Butler agency leaders on pressing issues
Executives from shops spanning holding companies such as Omnicom and independent agencies including Walrus and Giant Spoon discuss everything from how they are showing up in a crowded market to talent.
Ad Agge, 10/09/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Grubhub | 2025 | Current |
| Breeze Airways | 2024 | Current |
| Lowes Foods | 2019 | Current |
| Colgate-Palmolive | 2023 | Current |
| Amazon | 2012 | Current |
| General Mills | 2016 | Current |
| Pacha Soap | 2025 | Current |
| Palmetto Citizens Federal Credit Union | 2022 | Current |
| Smith & Wollensky | 2009 | Current |
| The Hollywood Reporter | 2022 | Current |
About
Walrus is an independent creative agency based in New York City. The agency is famous for smart, funny, distinctive ideas that put the audience first. Walrus is building its business around brands at an inflection point—we track categories that are being disrupted and identify companies within those categories who are primed to scale. These can be high-growth independents or global companies figuring out what to do with the challenger brands they’ve just acquired. They are ready to up their top-of-the-funnel ad spending significantly and they need to see success.
Client partners include Amazon, Grubhub, Colgate, Breeze Airways, General Mills, Lowes Foods.
Awards & recognition: 2x Ad Age Small Agency of the Year, 2x Ad Age Small Agency Campaign of the Year, Cannes, One Show, Webbys, Effies, etc.
People
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Frances Webster
CEO
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Deacon Webster
Chief Creative Officer
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Paula Levine
Director of Account Management
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Jillian Dresser
Creative Director
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Jeff Hale
Head of Design
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Chris McNulty
Director of Growth