Hard Rock Hollywood "Guitar Hotel" Launch
Hard Rock Hotel and Casino
Chad Martin joins TorchHouse Studio and Walz Tetrick Advertising - Walz Tetrick Advertising
Experienced content strategist Chad Martin has joined TorchHouse Studio and Walz Tetrick Advertising as Studio Content Director.
Walz Tetrick Advertising, 05/25/2023
Two Leading Kansas City Agencies Launch Authentico LLC - Walz Tetrick Advertising
Kansas City-based agencies Tico Productions and Walz Tetrick Advertising today announced a new joint venture, Authentico LLC – a multicultural advertising agency. Authentico was created to address the growing U.S. Hispanic population and the need for marketers as they increasingly incorporate multicultural and multilingual messaging into their advertising.
Walz Tetrick Advertising, 04/19/2023
We’re evolving in ways that are important to our clients.
Walz Tetrick Advertising has grown significantly in recent years. It’s not just about getting bigger. It's about being bigger and better. Just like brands have to evolve to stay ahead, we’re evolving, too. So we can continue delivering powerful integrated marketing solutions that position our clients for ongoing success.
Walz Tetrick Advertising, 11/30/2022
Walz Tetrick Advertising Acquires InQuest Marketing
Kansas City advertising agency Walz Tetrick Advertising announced today that it is acquiring InQuest Marketing. When the acquisition is finalized on January 1, 2023, Walz Tetrick will have nearly 100 employees and more than $125 million in projected revenue. All jobs at both agencies will remain intact and the combined company will continue adding talent to the collective team.
Walz Tetrick Advertising, 11/29/2022
Bryan Herrman Joins Walz Tetrick Advertising as Director of Brand Leadership
Welcome to the team, Bryan! We are so excited for our future collaboration and cannot wait to see what your leadership brings to WTA!
|Client||Start Year||End Year|
|Hard Rock International||2011||Current|
|Kansas City Royals||2012||Current|
|UMB Financial Corporation||2020||Current|
|Boy Scouts of America||2014||Current|
|The Salvation Army||2019||Current|
At Walz Tetrick, we're experts in hyper-local, hyper-targeted advertising for regional and national brands with multiple markets or locations. In an ever-changing business environment, we exist to ignite meaningful connections that evolve brands and drive consumer response. We do it with highly targeted brand strategy, award-winning creative and integrated media for B2C and B2B organizations in a variety of industries, including restaurants, healthcare, gaming/casinos, sports and entertainment, higher education and manufacturing. Rather than a one-size-fits-all approach we specialize in developing solutions to meet the unique dynamics of each location.
Director of Business StrategyKaty’s approach to business development is a collaboration of strategy, creativity, measurability and frivolity. A results-oriented evolutionary, Katy is innovative and is taking Walz Tetrick’s business to the next level by activating strategic capabilities that evolve our clients’ brands. Prior to joining Walz Tetrick, Katy spent over two decades working her way through the ranks in local and national broadcast sales and business development. Her work has received recognition and awards from Radio Ink Magazine, Kansas City Media Mix and Ingram’s “Forty Under 40.” She developed key strategies that repeatedly helped turn small businesses into market leaders. Her leadership contributions have driven bottom-line growth through numerous acquisitions and mergers. Outside of the office, Katy has served on the board of directors for medical and educational foundations, as well as the Chairman’s Circle for the American Cancer Society.
CEOOur culture starts at the top with our most passionate evolutionary, President Charlie Tetrick. Charlie became the sole owner of Walz Tetrick at the age of 27 and has been going strong for the last 30 years. Charlie has made it his goal to instill an agency philosophy of treating each client account with the creativity, innovation and financial accountability to help our partners reach a new, better, more prosperous destination. Charlie is extremely active in the Kansas City community and has lent marketing expertise and business acumen to many nonprofit boards and state-level task forces, including Young Entrepreneurs Organization, Heart of America Boy Scouts (Council President), The American Royal (Chairman of the Board of Governors 2021, Chairman previous), Advertising Federation of Kansas City (AAFKC), American Association of Advertising Agencies (Board of Governors), Kansas Works State Board (Gubernatorial Appointee) and the Governor’s Economic Council (Gubernatorial Appointee).
Director of Brand LeadershipDiscovering unique human insights that inform powerful marketing campaigns is a passion that has burned inside Bryan for more than 25 years. A research-driven strategic advisor with experience positioning large, complex organizations for growth, he remains laser-focused on building brand differentiation with a keen eye on business objectives. Bryan’s proprietary brand strategy process – Brand Ideal© – employs workshops, group discussions and interviews to develop a 360-degree perspective from an organization’s leaders, customers, prospects and influencers to clearly define the strongest brand position and messaging hierarchy. Bryan’s category expertise ranges from retail, telecom, CPG and casual dining to automotive aftermarket, destination/entertainment, financial services, healthcare and senior living. When Bryan’s not hammering out powerful brand strategies, you’ll find him banging the drums in a rock & blues band.
Director of Brand LeadershipAn accomplished executive with more than 20 years of experience in brand strategy and marketing, Brenda is relentless about business results. Her calm, thoughtful demeanor belies a fierce competitiveness and sharp strategic mind. And she brings the same intense focus to each challenge, whether increasing sales for a small, local business or managing global brand identity for a Fortune 500 company. In fact, the word “challenge” lights a fire inside her. And she’s built an impressive track record of turnarounds, new launches and next-level growth working directly for companies and organizations as well as ad agencies. Brenda’s diverse experience includes digital and traditional marketing campaigns, custom product development, consumer research and recruitment/team building. She’s equally comfortable thinking strategically and drilling down to deliver individual tactics. Brenda has been awarded and honored for sales promotion kits, new brand launches, consumer marketing campaigns and cause marketing/PR. Brenda supports causes that help vulnerable children and animals, including Head Start and Midwest Animal ResQ.
Director of Creative ServicesSolving tough marketing challenges in surprising ways is what fuels Jeff’s fire. He loves advertising in nearly every form – as long as it’s done well – and he approaches every challenge with an open mind. Jeff’s creativity and results-oriented approach to the craft help our clients change perceptions, inspire action and enhance relationships with their audiences. His colleagues like to say that he “starts with the end in sight,” always remembering that the ultimate goal is to deliver on the client’s business goals. From branding campaigns, TV, radio and digital to outdoor boards, corporate videos and mailers, Jeff always keeps one eye on the marketing and the other on the brand. He encourages his teams to find fresh ways to make emotional connections that stimulate action and long-term loyalty. Jeff’s 30 years as a copywriter and creative director have allowed him the opportunity to work on every category, industry or advertising medium you can think of. At Walz Tetrick, he’s driven the creative strategy behind brand identity work for the Kansas City Royals, 4INFO, Valley Hope, American Royal, Olathe Health, PKD Foundation and many others.
Director of Media ServicesWith more than 25 years of experience in media planning and negotiation, Blair thoroughly understands individual market demographics and how to reach audiences. He is a firm believer in the importance of using media in ways that are just as creative and attention-getting as the advertising messages themselves. Blair is the architect of our media planning and buying department, and he built it with the goals of creativity, maximum efficiency and excellence firmly in mind. Hands-on with every client, you might find him preparing channel recommendations for a QSR client one day and entertaining new promotional options for casino clients the next. Blair has worked extensively with spot markets as well as national media planning and buying. From product placement to the latest in digital opportunities, Blair’s integrated media strategies produce phenomenal results. Under Blair’s leadership, Walz Tetrick has earned a reputation as a regional media leader, winning Kansas City Media Agency of the Year in 2013, 2015 and 2018, and Best Campaign in 2017 and 2021.
Director of Digital MediaGabe leads our dynamic and fast-growing digital media team. A digital enthusiast who’s as competitive as they come, Gabe is passionate about building relationships with clients and getting results. He has spent more than a decade in digital media planning, buying and reporting. His experience includes managing an in-house programmatic trading team, executing campaigns with industry-leading Martech and social platforms. He even built and launched a digital department from the ground up, then led it — and his clients — through years of impressive growth. Gabe is both visionary and hands-on, always on top of trends and adept at translating the technical for clients and colleagues alike. His deep experience in digital marketing crosses almost every industry, including finance, higher education, healthcare, B2B, automotive and travel. When he’s not strategizing for brands, Gabe is often on the golf course. An avid player, he’s also been a college coach.
COOAn agency veteran, Shawna is an efficiency expert with the goal of positioning Walz Tetrick to successfully serve its growing list of diverse clients. A proven leader with decades of experience in account service — particularly in professional and financial services, B2B, B2C and higher education — she understands the demands of serving clients in a constantly changing world. With deep experience in internal and external communications, she’s responsible for our growing agency’s public relations and internal communications. Shawna has developed insightful leadership skills and is a strong team builder. While Shawna’s focus is continually improving agency operations, she always has her eye on client satisfaction. In her free time, she enjoys fostering kittens for Wayside Waifs, gardening, entertaining friends, biking and hiking.
CFOA steady force behind Walz Tetrick’s success, Eric enables everything we do. He’s an integral part of our leadership, setting goals, matching operations to strategy and measuring results. As exacting and methodical as any CFO, Eric is also savvy and proactive, regularly asking questions and suggesting new ways of doing things. He wears many hats and is valued as much for his sense of humor as his calm advice. Navigating between strategy and details, Eric gives us the support and tools we need to do great work. His work as a controller for a software firm and city finance officer prepared him well for advertising’s quick pace. You won’t meet anyone more passionate about our business.