Parachute Home partnered with WITHIN and brkfst.io to overcome stagnant channel performance ahead of Black Friday/Cyber Monday by testing AppLovin as a new customer acquisition platform. Targeting women 35+, WITHIN optimized campaigns for both cost per purchase and ROAS while leveraging UGC-style creative from brkfst.io. The pilot outperformed Meta in click-through rates and average order value, proving AppLovin’s ability to drive high-quality conversions. Following BFCM success, Parachute expanded AppLovin into its evergreen strategy, generating ongoing first-time buyers and incremental revenue beyond peak seasons.