For the launch of Domino's new Domino, the brand offered $1MM worth of free Dominos to customers of iconic fast-food items for one (McDonald's Big Mac, Burger King Whopper, Chick-fil-A Chicken Sandwich, Taco Bell Crunchwrap Supreme, and Chipotle Burrito). The effort, dubbed Is the Domino Worthy? celebrates that, unlike pizza, the Domino has all the characteristics of the most iconic fast food items - made for one, portable, and craveable - the question for consumers is: is it worthy of that status?