Following the Sandwich Delivery Zones campaign, to further prove our commitment to delivering a Freaky Fresh sandwich, we bought someone a house just so we could deliver them a sandwich. Literally. The “Home in the Zone” contest allowed one superfan who lived outside of Jimmy John’s Sandwich Delivery zones to apply to win up to $250,000 to purchase a house inside the zone. Yes, we’d rather buy someone a house than deliver them a not-fresh sandwich.
The campaign featured :30 and :15 national TV and digital spots, as well as additional short form content.
Jimmy John's - Fake House - :30