Nescafé Sweet & Creamy sachets provide an easy and affordable way to make a creamy cup of coffee at home. But, even when you make your coffee at home, there are still times you want to hang out in a coffee shop. Rather than sending people into our competitors' establishments for these occasions, we partnered with Nescafé to launch the Nescafé Coffee Taproom.
The coffee shop was equipped with fast Wi-Fi, comfortable places to sit and work, 12 hot water taps to make a perfect cup of creamy coffee, and even cups with your name misspelled on the side, just like you get in those other coffee shops.
To give the Taproom a layer of exclusivity, or perk of ownership for Nescafé customers, the door could only be unlocked by scanning a Sweet & Creamy coffee sachet.
Nescafé - Coffee Taproom - PR Video