Cases

News

Clients

Client Start Year End Year
Equinox 2017 Current
Intuit QuickBooks 2020 Current
Jiffy Lube 2022 Current
Mead Johnson & Company 2021 Current
NBC Universal 2019 Current
Shipt 2022 Current
Spanx 2021 Current
TransUnion 2018 Current
Vuori 2018 Current
Whirlpool Corporation 2019 Current

About

THINK LIKE A CHALLENGER
We’re the secret weapon behind some of the world’s leading brands, driving breakthrough growth in ultracompetitive categories powered by integrated media strategy, our unique delivery model, and technology-enabled solutions.

People

  • Michael Mothner

    Michael Mothner

    Founder & CEO

    Michael Mothner is one of the pioneering thought leaders in the digital marketing community. In 2001, Michael founded Wpromote out of his dorm room at Dartmouth College. The company is now one of the fastest-growing and widely recognized online marketing firms in the country, and he has served as CEO since its inception. He is a columnist for Inc. Magazine and recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award, as well as a regular speaker at industry events. When he can (occasionally) be pried away from his laptop, Michael can be found screaming at the Lakers, eating epic sandwiches, and spending time with his family.
  • Paul Rappoport

    Paul Rappoport

    President

    Paul joined the Wpromote team as CFO in 2018 and became President in January 2019. He brings extensive financial and operational experience to the company. Paul was previously Chief Operating Officer and Head of Entertainment, Media & Gaming with successful digital agencies Level Studios and Rosetta, and has held senior roles with industry leaders Disney and Activision. He lives in Palos Verdes with his wife, dog Ripley, and two amazing, exhausting sons.
  • Michael Block

    Michael Block

    Chief Operating Officer

    One of the original members of the Wpromote team, Michael is responsible for the execution of all client services and manages the overall operations of the company. With extensive online marketing experience, he also supervises strategy and planning for our largest clients. Michael is considered Wpromote's foremost expert not only on paid search, but also on single malt Scotch and paleontology. There isn't a question about whisky or dinosaurs that he can't answer, which is a great comfort to the other employees.
  • Michael Stone

    Michael Stone

    Chief Relationship Officer

    With almost two decades of digital marketing experience, Michael is responsible for the health and success of Wpromote’s clients and strategic relationships. He adheres to the principle that there's no difference between "performance marketing" and "brand marketing" because all marketing should perform--and helps businesses internalize and implement that rule to drive profitable growth. As part of the leadership team that has grown Wpromote from "3 Mike's" to 500 employees, Michael has been fortunate to work with fantastic client partner teams that embrace the Challenger Mindset and push their organizations to get creative and succeed across channels. He primarily focuses on working with executive groups across Fortune 100 organizations and fast-moving startups to ensure best-in-class execution and profitable customer acquisition through digital marketing. With 3 amazing kids, and 2 semi-well behaved dogs, when not working you can find him stepping barefoot on Lego's and planning family adventures.
  • Paul Dumais

    Paul Dumais

    Chief Technology Officer

    Paul joined the Wpromote team as CTO in 2019. He has extensive experience as an executive, systems architect, and inventor across a variety of technology ventures. Paul was previously CTO at CAKE by Accelerize Inc. and VP of Product Development at Scalable Network Technologies, and has held executive roles at a number of technology companies, both public and private. When not writing code, he loves to go scuba diving with his partner Michelle.
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