Amanda Lordy, managing director of digital content at NASCAR, recently gave a presentation at Content Marketing World 2020. She opened her talk, Engaging Storytelling at Speed, with a couple of attention-grabbing statistics: 1) Goldfish have a 9-second attention span, whereas humans measure in at 8 seconds, and, 2) Americans are exposed to anywhere between 4,000 to 10,000 ads every day.
Testing is a vital part of the creative process, with the ultimate goal being a simple one: mine genuine, candid opinions from the people who matter most. Everyone who has taken a marketing course or walked through a mall is familiar with surveys and focus groups. Those are tried-and-true testing methods that still certainly have a place today, but here are three non-traditional ways get your much-needed insights better, faster and cheaper.
|Client||Start Year||End Year|
|Analog Devices, Inc.||2018||Current|
|Blue Cross Blue Shield Association||2017||Current|
|Cargill - Nutrena and ProElite brands||2016||Current|
|The Toro Company||2019||Current|
Our agency mantra is: Truth Moves Mountains. We move mountains for clients by living at the intersection of brand and sales. Some agencies exist solely to win awards. They focus entirely on brand building, perhaps at the expense of sales impact. Some agencies exist to mine data, analyze and dig into the detail, without ever truly tugging a heartstring. We believe those two ends of the spectrum – brand and sales – can, and should, be connected. By finding the Truth, we build your brand.By activating audiences, we create sales and move the mountains before you. It's what we've been doing for 40 years.
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