Testing is a vital part of the creative process, with the ultimate goal being a simple one: mine genuine, candid opinions from the people who matter most. Everyone who has taken a marketing course or walked through a mall is familiar with surveys and focus groups. Those are tried-and-true testing methods that still certainly have a place today, but here are three non-traditional ways get your much-needed insights better, faster and cheaper.
In an industry where long tenures are the exception instead of the rule, and where turnover is an ever-present problem in terms of maintaining growth, Yamamoto has made it a central part of its culture to embrace those who have committed to the agency for the long term.
In an increasingly customer-focused world, an increasingly popular strategy for reaching people has shifted from “winning by attrition” to “winning by connection.”
|Client||Start Year||End Year|
|Blue Cross Blue Shield Association||2017||Current|
|Cargill - Nutrena and ProElite brands||2016||Current|
Our agency mantra is: Truth Moves Mountains. We move mountains for clients by living at the intersection of brand and sales. Some agencies exist solely to win awards. They focus entirely on brand building, perhaps at the expense of sales impact. Some agencies exist to mine data, analyze and dig into the detail, without ever truly tugging a heartstring. We believe those two ends of the spectrum – brand and sales – can, and should, be connected. By finding the Truth, we build your brand.By activating audiences, we create sales and move the mountains before you. It's what we've been doing for 40 years.
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