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  Articles | Yamamoto

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  Yamamoto Website, 11/09/2022

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About

Since 1979, we’ve moved mountains by inventing, elevating and amplifying brand voices to create meaningful impact. We believe every brand has a true voice that is compelling, distinctive, and clear. We help brands find the voice that gives them the best opportunity to compete and win.

We believe the world of brand and the world of sales aren’t separate destinations. They’re fundamentally joined, and the success of one profoundly affects the future of the other. We believe every brand has a true voice that is compelling, distinctive and clear. We help brands find the voice that gives them the best opportunity to compete and win.

We have the best minds across disciplines, specialists with years of experience across categories and are dedicated to our clients' success.

From brand positioning to advertising to digital content, what we make is meant to be noticed, embraced, and activated.

So, let’s go.
Let’s make things that change fortunes.
Let’s be real in the digital world.
Let’s be unignorable, original and brave.
Let’s rewrite the rules and change the game.
Let’s believe in each other – and where we’ll go together.

People

• Kathy McCuskey

  CEO

  Kathy is one of the most accomplished and successful marketing professionals in the industry. Her national and global experience spans numerous categories, including technology, manufacturing, CPG, healthcare and retail. She has been at the helm of Yamamoto for 12 years, leading the agency’s record growth and expanded office footprint. Kathy has been named one of the Top 25 Women in Business and voted one of the 10 Most Admired CEOs in Minnesota.

• Andy Ross

  Director, Client Experience & Growth

  Andy is a strong, seasoned and strategic leader. He’s worked at agencies in New York and Minneapolis on several high-profile, complex accounts. He brings a collaborative approach to client relationships and uses his creative expertise to bring multichannel ideas to life.

• Shawn Pals

  Executive Creative Director

  Shawn is a true creative leader, mentor and inspiration to his creative teams. He’s a thoughtful creative director with design roots, leading all major brand work at Yamamoto. Shawn has been the creative heart and soul of our body of work at Yamamoto. Everyone appreciates Shawn’s collaborative nature and immense talent. He’s highly driven to find smart, creative solutions that solve real business problems.

• Jon Trettel

  Chief Digital Officer

  As chief digital officer, Jon leads, develops and directs Yamamoto’s digital efforts – responsible for the creative quality, design, development and deployment of all digital marketing initiatives. Jon lives and breathes digital and experiential. Not just how things look creatively, but how they work within physical and digital properties. He is a dominant force with a strong business acumen, staying ahead of trends in digital technology to advance our clients’ businesses.

• Chris Rahill

  Chief Strategy Officer

  As the leader of the strategy practice at Yamamoto, Chris has a brilliant mind and inherent curiosity – a powerful combination. Regardless of industry or objective, Chris looks at things from the client’s perspective, analyzes complex marketing issues, then breaks them down to clear, concise solutions that positively impact business.

• Lori Sharbono

  Director, Business Development

  Lori is one of the most experienced and respected business development leaders in the industry. She’s contributed to the growth and success of agencies such as Martin Williams, Campbell Mithun and Periscope. Under her leadership, her former agency grew from a small regional shop to become the fifth-largest independent agency in the country.