Client Start Year End Year
Planet Fitness 2019 Current
Five Below 2014 Current
Seabourn Cruise Lines 2022 Current
Edward Jones Investments 2022 Current
JetBlue Vacations 2019 Current
Jet's Pizza 2017 Current
Holland America Line 2022 Current
Kay Jewelers 2019 Current
McDonald's 2017 Current
AutoNation USA 2000 Current

Our mission defines our brand: “Relentlessly pursue the client’s goal, but never rest in the glory.” Our values are specifically client-centric: Accountable, Agile, Collaborative, Creative, Fearless, and Innovative. All of which is to say, we never put anything ahead of our clients’ business success. If you win, we win. Plain and simple.

Since Jordan Zimmerman founded the agency in 1984, we have grown from its origin as a regional advertising firm into a national retail powerhouse, providing extraordinary client service in virtually every retail sector. Zimmerman’s business model is based on profitability and a differentiating methodology well known in today’s market as Brandtailing™: building a brand over time, while building sales overnight.

Zimmerman is a performance-based agency that tracks all of the work we put into the market. We don’t delineate between digital and non-digital. Each client has the dedicated support of an integrated team for account service, SEO, SEM, CRM, websites, sales promotion, collateral, creative development services, integrated production (through our wholly-owned full-suite production studio, MINDTRIC), strategic planning, business intelligence, analytics, social media, as well as the services of our business-performance-first account service teams.

  • Jordan  Zimmerman

    Jordan Zimmerman

    Founder, Chairman & CEO

  • Ronnie Haligman

    Ronnie Haligman


  • David Kissell

    David Kissell

    Chief Operating Officer

  • Mike Devine

    Mike Devine

    President, Client Services

  • Phil Bannister

    Phil Bannister

    EVP, Managing Director

  • Michael Angelovich

    Michael Angelovich

    Chief Strategy Officer

  • David Crawford

    David Crawford

    Co-Chief Creative Officer

  • Lee Gonzalez

    Lee Gonzalez

    Co-Chief Creative Officer

  • Brad Higdon

    Brad Higdon

    President, Planet Fitness Division