Creative
Cases
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Southeast Toyota Distributors
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Publix Super Markets
News
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22squared named in Digiday's 2024 Media Buying & Planning Awards
This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.
Digiday, 04/02/2024
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The 10 most innovative social good companies of 2021
From Ben & Jerry’s to Headspace, these companies offer inspiring examples of doing well by doing good.
Fast Company, 03/09/2021
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22squared starts a movement to end ‘Pause’ culture | Campaign US
The agency and its parent, Guided by Good, have released a campaign and card game to aim to end the stigma around Black and brown men expressing their emotions.
Campaign US, 05/31/2024
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Genna Franconi Named CEO of 22squared and Trade School | LBBOnline
Little Black Book, Genna Franconi's focus will expanding the agencies' full-service media and analytics offerings through the introduction of tech-driven solutions
LBB, 03/28/2025
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Compassionate Empathy: Mastering The Skill To Lead In A New Age - HR.com
Why compassionate empathy is one of the top skills for you this year?
HR.com, 01/08/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| AdCouncil | 2015 | 2023 |
| AdventHealth | 2016 | 2025 |
| Amazon Studios | 2021 | Current |
| Atlanta NAACP | 2020 | 2022 |
| Baskin-Robbins | 2010 | Current |
| Carter's | 2020 | 2022 |
| CDC Foundation | 2020 | Current |
| Columbia Care | 2019 | Current |
| Empty Stocking Fund | 2020 | Current |
| LA Pride | 2021 | Current |
About
22squared is an independent, 100% employee owned, agency focused on delivering data and tech-enabled media that drives business for modern marketers. Creativity is at our core and we bring a comprehensive solution to our clients to move their marketing forward.
Being 100% employee owned means we have a large vested interest in building long-term mutually beneficial partnerships that grow both business & brand.
People
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Genna Franconi
CEO
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Amanda Feber
President
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Jamie Rubin
Chief Media Officer
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Brandon Murphy
Chief Strategy Officer
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Janis Middleton
Executive Director of Multicultural & Inclusion Strategy
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Christy Cross
Head of Business Development
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Jennifer Blum
Creative Studio Director