Treasury Wine Estates
Revolving Door Roundup Agency News
9Rooftops was chosen as the media agency of record for O’Reilly Auto Parts. The agency will drive development of media planning across general and Hispanic markets.
AdWeek Agency Spy, 03/16/2023
PPC survival: Handling inflation and being ready for a recession
Inflation happens, and a recession is looming. Here are PPC-based approaches to deal with them both head-on from our very own Jon Kagan, VP + Search.
Search Engine Land, 07/26/2022
Improve SEM Performance With Your Own Unique KPIs
See how maintaining separate KPI targets and strategies and elements will lead you to a more accurate and predictable performance outcome from our very own Jon Kagan, VP + Search.
Search Engine Journal, 06/06/2022
Learn How One Grandmother Inspired This Gardener to Transform His Simple Backyard Plot | Southern Living
Ryan Clark, our Account Director, turned a 90- by 40-foot plot in Bluffton, South Carolina, into a thriving backyard garden.
Southern Living, 04/21/2022
Are Brand Keywords Valuable For Every Audience?
Learn about how to keep repeat buyers and first-time customers engaged, while saving a few bucks from Jon Kagan, our VP, Search in his latest article for Search Engine Journal.
Search Engine Journal, 03/31/2022
|Client||Start Year||End Year|
|O'Reilly Auto Parts||2023||Current|
|QDOBA Mexican Eats||2018||Current|
|Trinchero Family Estates||2012||Current|
|UMass Memorial Health Care||2020||Current|
|South Carolina Parks, Recreation & Tourism||2013||Current|
|Carle Foundation Hospital||2011||Current|
9Rooftops is a bold, integrated marketing agency known for breakthrough creative that gets results. We blend insightful strategy and creativity with industry-leading data science and analytics to deliver culturally relevant, high-performance creative solutions for regional, national and global brands.
It is our “Heart and Hustle” – an unyielding obsession with originality and an insatiable desire to deliver results that makes 9Rooftops an indispensable partner for ambitious brands. It’s what inspires our team of discipline experts to make a big difference every day, in everything we do for our clients.
Independent-minded and full-service, our integrated capabilities give us the ability to provide our clients fresh, bold and scalable brand ideas and experiences that they need in today’s ever evolving and complex marketplace.
Offices: Atlanta, Birmingham, Boston, Chicago (HQ), Hilton Head Island, London, Miami, New York and Pittsburgh.
Services: Integrated Marketing, Brand Strategy & Insights, Creative & Design, Data Science & Analytics, Media Planning & Buying, UX, MarTech & Development, CRM & Loyalty, Studio Production, Content Marketing & SEO, Social Media & Influencer Marketing, Experience Marketing, Shopper & Retail Marketing, Partnerships & Sponsorships.
Chief Executive OfficerKevin is the CEO of 9Rooftops, a progressive, digital-first marketing agency that blends strategy, creativity and industry-leading data science and analytics to help brands stay ahead of a profoundly changing marketplace. His experience as a native New Yorker, a California surf kid and a candidate for a Ph.D. in psychology helped shape his move into the world of marketing. Kevin’s career spans 30 years in strategy, advertising and experiential marketing, and he has worked with leading national advertisers and advised top corporate leaders. Prior to launching 9Rooftops, Kevin was founder and CEO of BFG Communications, a nationally recognized marketing force providing strategically grounded expertise across multiple disciplines and major brands. Having led the strategic transformation of BFG Communications, MARC USA and BLR\further into 9Rooftops, Kevin remains true to his entrepreneurial roots. He champions innovative strategies to ensure the long-term health of the agency while promising growth for clients through the masterful blend of data-science, creativity and analytics.
EVP, Chief Creative OfficerScott manages, directs and inspires the creative team throughout the creative development process. He’s responsible for the overall quality of the agency’s creative output and ensures consistency and maximum impact throughout all touchpoints and marketing channels. Scott also heads up the agency's Content Studio which produces original photography and video assets for campaigns. Scott has extensive experience in Health and Wellness, Wine and Spirits, Consumer Packaged Goods, Food and Beverage, Sports and Entertainment, Restaurants, Travel and Tourism spaces. He’s led thousands of creative campaigns, resulting in award-winning global, national and regional campaigns. His past clients include Church’s Chicken, Outback Steakhouse, Tim Hortons, Honest Tea, Coca-Cola, Snyder’s, Lance Crackers, Tropical Smoothie Cafe, Olive Garden, Edible Arrangements, Barilla, Beringer, Sutter Home, Stags’ Leap, Joel Gott Wines, 19 Crimes, South Carolina Tourism, and Firehouse Subs.
SVP, Director of StrategyThere’s truly no mountain high enough to prevent Amy from accomplishing her clients’ goals. She’s relentless when it comes to uncovering relevant and compelling consumer insights. Amy has earned her clients’ trust and her teams’ devotion for her flawless leadership in building brand strategies that consistently get results. Amy has 13+ years of agency experience partnering with her clients to manage complex business situations, including guiding healthcare clients through marketing transformation and helping multiple-location retail clients manage the needs of their local markets while maintaining corporate brand positioning. In addition to healthcare and retail, her broad background includes CPG clients like DiGiorno, California Pizza Kitchen (Nestlé), Glade (SC Johnson), CLR and Bayer as well as Beltone and B2B clients like Navistar.
President, 9Rooftops HealthCary has built his career on breakthrough creative rooted in measurable purpose. A strategist, a creative and the president of 9Rooftops Health, Cary specializes in helping brands match what they do with what stakeholders want. To him, it’s not just about the creative, it’s about the ability to identify ways for an organization to deliver consistently on a brand promise that matters — because when you do that, advertising becomes the easy part. An award-winning creative director, Cary has helped health care clients on both the provider and payer sides develop programs and services that not only make health and health care faster, easier and more accessible, but that have been named best practices by groups like CMS and JCAHO for their ability to positively affect care delivery and customer satisfaction. His experience with health care brands include clients like UAB Health System, UMass Memorial Health, BJC HealthCare, Tenet Hospital, MedCath, Bellin Health, Molnlycke, Elekta, Toshiba and more.
Chief Operating OfficerJason has over 20+ years of marketing, activation and production experience with a heavy focus on consumer engagement and experiential marketing. He oversees 9Rooftop's project and production services, including all digital and traditional deliverables and outputs. He manages agency resources to ensure projects deliver on time and on spec. Jason has worked closely in the restricted market space, including beverage alcohol and tobacco, and he has extensive experience bringing brands to life on the ground level. With a broad client experience base that includes luxury, lifestyle, travel, hospitality and CPG, and extensive experience working across multiple agency disciplines, Jason has a well-rounded perspective that allows him to find creative solutions to complex problems.
SVP, Managing Director - AccountsLisa’s two decades of marketing experience on both the agency and client side have focused on marketing communications, the strategic development of integrated marketing programs, B2B and B2C product development and marketing, account management and cross-functional teamwork in a wide variety of industries including telecommunications, consumer packaged goods, travel, tourism, hospitality, wine, non-profit, healthcare and entertainment. Lisa serves as a senior partner and confidant for clients, as well as internal cross-disciplinary teams, to ensure the highest quality of 9Rooftops work products and client relationships. Lisa’s experience includes Outback Steakhouse, Tropical Smoothie Café, Church’s Chicken, Beringer, Sutter Home, Stags Leap, Joel Gott, Matua, 19 Crimes, Edible Arrangements, Barilla pasta, Snyder’s, Lance Crackers, Honest Tea and Tim Horton’s.
SVP, Managing Director - AccountsIf there’s one word to describe Jon’s approach to building differentiated brands and consumer engagement, it’s passionate. Having started his career in the world of 1:1 marketing, Jon is committed to creating strategies that build long-term brand relationships and maximize the lifetime value of his clients’ customers. Today, his approach covers every element of customer experience from what happens in-store to online and everywhere in between — always true to the brand and delivered with maximum eﬃciency. Jon’s experience covers a breadth of categories from retail and CPG to health care and financial services. Known for never losing his cool, he’s also a great teacher — always able to make the complex seem simple. And when he’s not on the job, you’ll find him using that same approach coaching one of his kids’ teams.