Creative
Cases
News
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Nudging the Generations: How Behavioral Science Can Power Smart Commerce
Behavioral science isn’t one-size-fits-all—tailoring nudges by generation unlocks more effective, shopper-first commerce.
Advantage Unified Commerce, 07/17/2025
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Hearts & Carts: Blending humanity and technology in brand building | Campaign US
. From Campaign USIn this episode of Campaign Chemistry, Luz Corona sits down with Christi Geary, GM and head of marketing agency at Advantage Solutions (AUC + Amp), to explore how brands can bridge the perceived divide between technology and humanity in brand building. They unpack why AI alone can’t win hearts, how behavioral science and emotional insight reshape conversion strategies and why the future belongs to brands that blur the line between connection and commerce. Geary shares how unified operating models are helping brands build meaningful, measurable relationships in a tech-fueled world.
Campaign US, 06/17/2025
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From H Mart to Mainstream: The Rise of Asian Food Brands - The Food Institute
Asian food brands are redefining grocery shelves by blending bold cultural identities and playful textures, fueling a culinary movement. With sales skyrocketing and Gen Z embracing authenticity, these brands showcase powerful lessons in modern branding.
The Food Institute, 05/09/2025
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How FDA Changes Are Rewiring Consumer Health | Advantage Unified Commerce
FDA Changes Are Reshaping the $1.1T Wellness Market—Smart Brands Are Turning Complexity Into Consumer Confidence
Advantage Unified Commerce, 06/17/2025
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The 2025 buyer’s playbook | Campaign US
AI, sports, retail media and the smart moves shaping this year’s upfronts.
Campaign US, 05/22/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| SC Johnson | 2022 | Current |
| Bayer | 2022 | Current |
| Wells Enterprises (BombPop, Blue Bunny, HaloTop) | 2022 | Current |
| Moet Hennessy | 2022 | Current |
| Riviana Foods, Inc. | 2022 | Current |
| Ferrara Candy Company | 2022 | Current |
| Ferrero USA | 2022 | Current |
| Family Dollar | 2022 | Current |
About
Advantage Unified Commerce (AUC) is built to be the most effective commerce agency in the world.
AUC brings the multiplier effect to our clients. We eliminate disconnects in our clients' marketing and commerce practices to take brands' purposes into plans that unlock true scale.
AUC is not a specialist shop. We're a shop full of specialists — unified from agencies, retailers, brands and startups. We know our model works, because the first thing we unified was ourselves, combining Advantage Solutions commerce, e-commerce and media agencies into an industry-first model of effectiveness.
And we bring a no-ego, all-outcome mentality. Using advanced data and tech, we converge Activation, Content, Commerce Media, E-Commerce, Search and Trade to unlock commerce scale for clients.
Where marketing expands across an increasing number of channels, we unify. By combining commerce, customers, culture and consumers, we lead clients to unparalleled growth.
Ready to talk commerce? Follow us on LinkedIn or drop us a line to stay connected.
People
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Christi Geary
Head of AUC
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Dino de Leon
Executive Creative Director
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Amauri Campos
SVP Head of Amazon & Ecommerce
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Kathryn Longhurst
SVP Account Management & Digital Retail
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Jessica Ruscito
SVP Media
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Danielle White
VP Project Management