Creative That Performs Should Be Your Brand’s Goal
Bridging the head and the heart to arrive at creative that performs is a lot like solving a puzzle that is constantly changing. But when you approach your strategy through a lens of data sets that inform consumer behavior, you see that the right balance between the subjective and the objective can drive success.
Total Retail, 05/03/2023
Advantage Unified Commerce Welcomes Jessica Ruscito, Senior Vice President, Head of Media - News
Commerce agency Advantage Unified Commerce (AUC) has named Jessica Ruscito to a new role, senior vice president, head of media. Ruscito brings to AUC...
Digital Women: Valerie Bernstein, Advantage Unified Commerce - “Courage is contagious” - New Digital Age
Valerie Bernstein is Executive Vice President of Marketing and Business Development at commerce agency Advantage Unified Commerce (AUC). In a two-decade-long career, Val has worked on campaigns including Dove’s Real Beauty, the launch of the Axe Detailer, Garnier’s Beauty Responsibly, and People Magazine’s “People Love People”.
New Digital Age, 01/26/2023
Going Premium: Understanding What Gen Z and Millennials Value - Advertising Week
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.
Advertising Week, 12/29/2022
How Gen Z shoppers are changing the definition of ‘premium’ tastes | Ad Age
New research shows distinct differences in how Gen Z and younger millennials shop for premium products, ranging from the indulgent to a quest for authenticity.
Ad Age, 10/12/2022