Costa Farms was already one of the largest horticulture growers in the world—but it wasn’t a brand. That’s where we came in. Agency Squid transformed Costa Farms from a supply-chain powerhouse into a consumer lifestyle brand that defined the modern houseplant movement. We tapped into shifting home and wellness trends, redesigned packaging and digital experience, and reimagined how plants could show up in retail, media, and culture. The result? Explosive growth during the pandemic and beyond—while helping people reconnect with nature, style their space, and care for something real.

Scope of Work:

Brand strategy & identity

Packaging & in-store experience

Digital transformation & e-commerce

Content & campaign development

Consumer segmentation & trend analysis

Thought leadership positioning

Impact:
Costa Farms became a billion-dollar brand by turning houseplants into a lifestyle category, winning across big box, DTC, and culture.