Silver Oak isn’t just a wine—it’s a milestone. Agency Squid partnered with this iconic Napa Valley brand to evolve its story for a new generation of luxury consumers. We redefined Silver Oak’s brand architecture, developed a purpose-led platform rooted in excellence, and created campaigns that balance heritage with modern aspiration. From digital storytelling to elevated product collaborations, our work positioned Silver Oak as not only America’s most beloved Cabernet—but a lifestyle brand with global ambition.
Scope of Work:
Brand platform & narrative development
Purpose, vision, and values articulation
Creative campaigns & seasonal activations
Product collaborations & partnerships
Email, digital, and social content strategy
Luxury customer journey & retention strategy
Impact:
Reestablished Silver Oak as a leader in American luxury, built brand affinity among high-net-worth audiences, and created a foundation for global lifestyle expansion.
Silver Oak: Modernizing a Legacy Luxury Brand
Silver Oak and Twomey Cellars
Case Study