Creative
News
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Finding funny writers in the age of writing-less portfolios | The Drum
Right now at Arnold, I’m doing something not many creative directors get to do anymore: I’m running a group that turns out a whole lot of funny (and the occasional “funny”) content. We are in a near constant cycle of idea generation, script revision, casting, self-loathing, shooting, editing, wincing, re-editing, re-wincing, rinsing and repeating. Not that I’m complaining, it’s the best job in advertising outside of hand-modeling.
The Drum, 01/28/2019
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Progressive’s marketing snuggles up to the edge of creativity and risk
Progressive, the insurance provider, is seeking to find the right balance of information and intuition to succeed in its marketing efforts.</p>
WARC, 10/26/2018
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How Progressive uses brand characters
Progressive, the insurance provider, is using brand characters in a nuanced way as it seeks to engage consumers with powerful content and contextual relevance.
WARC, 12/11/2018
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Santander’s Powerful AR Experience Shows the Misunderstood Realities of Homelessness
The bank puts you ‘In Someone Else’s Shoes’ by sharing a woman’s true story of living on the streets while employed.
Adweek, 11/29/2018
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Santander's AR App Lets You Walk in the Shoes of the Working Homeless
Santander's AR App Lets You Walk in the Shoes of the Working Homeless. Arnold launches first-of-its-kind immersive augmented reality experience
Little Black Book, 11/29/2018
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Red Cross | 2016 | Current |
| Aspen Institute Project Play | 2018 | Current |
| Barclays | 2017 | Current |
| CDC | 2010 | Current |
| Hardee's | 2018 | Current |
| Jack Daniel's | 1985 | Current |
| Progressive | 2006 | Current |
| PUR | 2013 | Current |
| Santander | 2012 | Current |
| SharkNinja | 2018 | Current |
About
Arnold is an independent-minded, creatively driven advertising agency that creates longstanding relationships and brand assets that are built to last. Our work builds brand value and bottom line growth for our partners by creating ideas, experiences and campaigns that take the long-term view and increase in value year after year. We do this for a diverse portfolio of partners that include both iconic brands and challengers. Arnold is headquartered in Boston.
People
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Kiran Smith
Chief Executive Officer
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Icaro Doria
U.S. Chief Creative Officer
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Guy Lambert
Chief Strategy Officer
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Lucy Ferrante
Chief Finance Officer
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Lisa Unsworth
Managing Director, Director of Growth Platforms
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Zamile Vilakazi
EVP, Director of Integrated Production