"The approach we've taken with this campaign is similar to all of our other creative -- provide release through humor," says Progressive's Jeff Charney.
If you’ve turned on the TV in the last decade, you're probably familiar with Flo. She’s been the face of Progressive ads since 2008. And she's partially responsible for turning the brand into a household name. But Flo almost didn't exist. In fact, Flo was never part of the plan. This is the unlikely story of how Flo upended the car insurance world.
|Client||Start Year||End Year|
|Aspen Institute Project Play||2018||Current|
|World Wildlife Fund||2019||Current|
Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.
Chief Executive Officer
Chief Creative Officer
Chief Strategy Officer
Chief Talent Officer
Chief Client Officer
Chief Operating Officer