Creative

News

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  From ‘goofy’ to ‘tone-deaf’: Creatives dissect the tone of Super Bowl LVII ads | Campaign US

  Question of the Week: Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.. From Campaign US

  Campaign US, 02/13/2023

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  Boston While Black Welcomes Arnold Worldwide and Havas Boston Village as Corporate Partners | LBBOnline

  Little Black Book, Partnership including Havas Health & You and Havas Media will support Black employees and professionals throughout greater Boston

  Little Black Book, 01/17/2023

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  Reginald VelJohnson Stars in Progressive's New Campaign

  From a marketing perspective, Progressive sees “TV Dad” as “a three-prong power punch” that combines nostalgia and diversity with a cost-saving message that’s critical in inflationary times.

  Adweek, 01/11/2023

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  Progressive’s newest character is tv dad Reginald VelJohnson | Ad Age

  Progressive is introducing new character TV Dad as it positions its brand as a saver of money for consumers amid the tough economic climate.

  Ad Age, 01/11/2023

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  Progressive Insurance - New Dr. Rick Spots - Roatbrief US

  Our favorite fictional Parenta-Life Coach is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both :30 spots.   In “First Contact,” a young homeowner calls in […]

  Roatbrief US, 01/04/2023

Clients

About

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.

People

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  George Sargent

  Chief Executive Officer

  George Sargent is the CEO of Arnold. In this role, he oversees the growth and satisfaction of employees and clients, driving teams to deliver integrated solutions focused on customer value. His career has spanned ad tech, publishing, media, and creative agencies, which allows him to see the marketing and media landscape – and the opportunities for brands within it – from all angles. George is an active member of the Boston business community. He is a board member of the Greater Boston Chamber of Commerce and The Boston Ad Club. George lives in suburb outside of Boston with his wife and two kids.
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  Sean McBride

  Chief Creative Officer

  Sean has spent 14 years at Arnold rising through the ranks to become Chief Creative Officer in 2019. During his career, Sean has served as creative lead on brands including Ocean Spray, Volvo, Monster.com, New Balance, Merrill Lynch, Priceline.com, Panasonic, SolarCity, and more, but is best known for his leadership on Progressive insurance. He has an amazing wife, two amazing kids, and a pretty terrible lawn in the suburbs north of Boston.
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  Bre Rossetti

  Chief Strategy Officer

  Bre is the Chief Strategy Officer of Arnold, overseeing the integrated strategy.. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand both brand strategy and comms planning that has become one of Arnold's secret weapons. Bre currently oversees all the clients in Boston and was critical to the wins of Cox Communications, Monster, AmeriSave, and ADP
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  Vallerie Bettini

  Chief Client Officer

  Val is a seasoned integrated marketer with over 20 years of experience building brands and driving growth for a broad spectrum of clients. Val joined Arnold more than a decade ago and today, in addition to serving as Arnold's Chief Client Officer, leads a diverse and dynamic team on Progressive Insurance. In the 13+ years of her leadership, the Progressive team has flawlessly executed on over 100 productions. In addition to her work on Progressive, Val handles strategic initiatives for AmeriSave, ADP, Cox Communications. Val was named Account Person of the year by Campaign US in 2020.