Creative
News
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From ‘goofy’ to ‘tone-deaf’: Creatives dissect the tone of Super Bowl LVII ads | Campaign US
Question of the Week: Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.. From Campaign US
Campaign US, 02/13/2023
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Little Black Book, Partnership including Havas Health & You and Havas Media will support Black employees and professionals throughout greater Boston
Little Black Book, 01/17/2023
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Reginald VelJohnson Stars in Progressive's New Campaign
From a marketing perspective, Progressive sees “TV Dad” as “a three-prong power punch” that combines nostalgia and diversity with a cost-saving message that’s critical in inflationary times.
Adweek, 01/11/2023
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Progressive’s newest character is tv dad Reginald VelJohnson | Ad Age
Progressive is introducing new character TV Dad as it positions its brand as a saver of money for consumers amid the tough economic climate.
Ad Age, 01/11/2023
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Progressive Insurance - New Dr. Rick Spots - Roatbrief US
Our favorite fictional Parenta-Life Coach is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both :30 spots. In “First Contact,” a young homeowner calls in […]
Roatbrief US, 01/04/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Boston Alliance of LGBTQ+ Youth | 2017 | Current |
| ADP | 2021 | Current |
| Cox Communications | 2021 | Current |
| Aspen Institute Project Play | 2018 | Current |
| AmeriSave Mortgage | 2021 | Current |
| Barclays | 2017 | Current |
| CDC | 2010 | Current |
| ESPN | 2019 | Current |
| Home Base | 2019 | Current |
| Progressive | 2006 | Current |
About
Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.
People
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Vallerie Bettini
Chief Client Officer
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Bre Rossetti
Chief Strategy Officer
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Sean McBride
Chief Creative Officer
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George Sargent
Chief Executive Officer