The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.
|Client||Start Year||End Year|
|Aspen Institute Project Play||2018||Current|
Arnold is an independent-minded, creatively driven advertising agency that creates longstanding relationships and brand assets that are built to last. Our work builds brand value and bottom line growth for our partners by creating ideas, experiences and campaigns that take the long-term view and increase in value year after year. We do this for a diverse portfolio of partners that include both iconic brands and challengers. Arnold is headquartered in Boston, MA.
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