Question of the Week: Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.. From Campaign US
Campaign US, 02/13/2023
Little Black Book, Partnership including Havas Health & You and Havas Media will support Black employees and professionals throughout greater Boston
Little Black Book, 01/17/2023
From a marketing perspective, Progressive sees “TV Dad” as “a three-prong power punch” that combines nostalgia and diversity with a cost-saving message that’s critical in inflationary times.
Progressive is introducing new character TV Dad as it positions its brand as a saver of money for consumers amid the tough economic climate.
Ad Age, 01/11/2023
Our favorite fictional Parenta-Life Coach is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both :30 spots. In “First Contact,” a young homeowner calls in […]
Roatbrief US, 01/04/2023
|Client||Start Year||End Year|
|Boston Alliance of LGBTQ+ Youth||2017||Current|
|Aspen Institute Project Play||2018||Current|
Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.
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